CRM & Email Marketing Lead: Lifecycle & Personalization

Yamaha Motor Corporation, U.S.A.; Kennesaw (GA); On-site; USD 95,000 - 135,000; Full time

Benefits offered by this job

401(k) matching

Profit Sharing

Medical, Dental, Vision

Fertility Benefits

Wellness Program

Job summary

Yamaha Outboards seeks a CRM & Email Marketing Supervisor to lead our Marine Marketing Team in Kennesaw, GA. You will shape lifecycle programs, drive audience segmentation, and elevate personalized customer experiences across email and SMS channels.

You will manage the CRM & Email Marketing Specialist, align activities with Digital Transformation initiatives, and partner with DX, business groups, and agencies to optimize campaigns and data-driven decisions.

Qualifications

• BA/BS in Marketing, Marketing Communications, Business, Analytics, or related field or equivalent experience.
• 5+ years in CRM, email marketing, lifecycle marketing or related fields.
• 1+ year of leadership/management experience with direct reports.

Responsibilities

• Lead and develop CRM strategy across email, SMS, lifecycle, retention, and loyalty programs.
• Supervise the CRM & Email Marketing Specialist with direction and growth opportunities.
• Own audience segmentation strategy and activation for prospects, nurtures, owners, and product interest groups.
• Develop lifecycle journeys aligned with acquisition, ownership, and retention goals.
• Define personalization strategies to improve engagement and relevance across CRM channels.
• Oversee SMS marketing strategy, including segmentation, cadence, governance, and growth plans.
• Collaborate with DX, Business Groups, and agencies to define requirements for Marketing Cloud and data platforms.
• Build CRM roadmaps, calendars, and programs aligned with launches and priorities.
• Identify optimization opportunities through testing, segmentation, and journey refinement.
• Monitor CRM performance metrics using SFMC, GA4, and Tableau.

Skills

CRM strategy

Email marketing

Lifecycle marketing

Leadership

Data-driven

Salesforce Marketing Cloud

GA4

Tableau

Audience segmentation

SMS marketing

Education

BA/BS in Marketing/Business Analytics

Tools

Salesforce Marketing Cloud

Tableau

GA4

Data 360

SQL

AMPscript

Job description

Yamaha Outboards seeks a CRM & Email Marketing Supervisor to lead our Marine Marketing Team in Kennesaw, GA. You will shape lifecycle programs, drive audience segmentation, and elevate personalized customer experiences across email and SMS channels.

You will manage the CRM & Email Marketing Specialist, align activities with Digital Transformation initiatives, and partner with DX, business groups, and agencies to optimize campaigns and data-driven decisions.