CRM & Email Growth Lead — Lifecycle & Campaign Mastery

Royal Caribbean Group; Miami (FL); On-site; USD 100,000 - 150,000; Full time

Job summary

Royal Caribbean Group is seeking a Lead, CRM Communications & engagement to support the Senior Manager, Email Marketing. You will manage pipeline email campaigns and drive the strategy across CEL business lines, including global, demand, brand comms, Guest Comms and Loyalty, while activating additional lifecycle channels.

The role focuses on planning, developing, implementing, and maintaining the overall email marketing strategy, with collaboration across Creative, BI, RM, and legal teams.

Qualifications

• Bachelor's degree in Marketing, Advertising, or related field experience.
• 6+ years of Proven experience in CRM, with a focus on Salesforce Marketing Cloud.
• Knowledge of project management tools like Workfront, Asana, Jira to manage channel requests across all areas.
• Must be self-starter, proactive and solution focused.
• Must be able to lead projects across multiple stakeholders.
• Strong organizational skills, project management and the ability to juggle multiple assignments.
• Strong Communication skills.
• Proficient in Microsoft Office including Powerpoint and Excel.
• Strong understanding of marketing principles, customer journeys, and lead nurturing strategies.

Responsibilities

• Lead with email marketing strategies to support business needs and initiatives.
• Develop and implement automated campaigns to nurture leads and drive engagement.
• Coordinate timelines of projects with Creative, BI, RM, and legal teams.
• Monitor campaign performance and provide insights for improvements.
• Optimize email templates with graphics, personalization, and advanced features.
• Enhance guest engagement through gamification in communications.
• Lead A/B testing to optimize campaigns and results.
• Support segmentation strategy playbook for CRM comms.
• Stay updated on Salesforce Marketing Cloud features and best practices.
• Engage consumers and lift main EM KPIs.
• Track Work Front tickets for creative assets and provide status updates.
• Create and track Jira progress with BI for deadlines.
• Create and track EM campaigns in Asana from start to finish.
• Coordinate EM campaign executions with HTML Developers.
• Collaborate with Liveclicker, Email on Acid, and others to improve EM performance.
• Prepare Executive presentations showcasing EM marketing performance.
• Organize campaign assets in SharePoint or shared drives for cross-team access.
• Perform other duties as required.

Skills

CRM

Salesforce Marketing Cloud

Project management

Leadership

Communication

MS Office

PowerPoint

Excel

Marketing concepts

Customer journeys

Education

Bachelor's degree in Marketing or related field

Tools

Workfront

Asana

Jira

SharePoint

Liveclicker

Email on Acid

Job description

Royal Caribbean Group is seeking a Lead, CRM Communications & engagement to support the Senior Manager, Email Marketing. You will manage pipeline email campaigns and drive the strategy across CEL business lines, including global, demand, brand comms, Guest Comms and Loyalty, while activating additional lifecycle channels.

The role focuses on planning, developing, implementing, and maintaining the overall email marketing strategy, with collaboration across Creative, BI, RM, and legal teams.