Lead, Pre-Cruise Lifecycle Marketing & Personalization

Royal Caribbean Group; Miami, Northern (FL, KY); Hybrid; USD 100,000 - 140,000; Full time

Job summary

Royal Caribbean Group in Miami is seeking a Lead, Customer and Lifecycle Marketing to oversee the pre-cruise guest journey. You will develop email, direct mail, and other personalized campaigns ahead of voyages, coordinating with CRM, creative services, and IT teams to ensure a seamless guest experience.

The role requires 5–7 years in marketing/communications with strong analytics, CAN-SPAM/GDPR knowledge, and proficiency in major ESPs.

Qualifications

• Advanced knowledge of email service providers and campaigns.
• Experience with analytics platforms and data-driven optimization.
• Understanding of CAN-SPAM, GDPR and related laws.

Responsibilities

• Develop One-to-One marketing campaigns for pre-cruise guests.
• Oversee multi-channel communications across Email, Direct Mail and digital.
• Collaborate with CRM, Onboard Revenue and IT for campaigns.
• Monitor performance and run A/B tests to optimize journeys.
• Lead segmentation and personalization by guest value and journey.

Skills

Email marketing platforms

Analytics tools

CRM collaboration

CAN-SPAM & GDPR compliance

Marketing communications

Education

Bachelor's degree in marketing or communications

Tools

Salesforce

Exact Target

CheetahMail

Job description

Royal Caribbean Group in Miami is seeking a Lead, Customer and Lifecycle Marketing to oversee the pre-cruise guest journey. You will develop email, direct mail, and other personalized campaigns ahead of voyages, coordinating with CRM, creative services, and IT teams to ensure a seamless guest experience.

The role requires 5–7 years in marketing/communications with strong analytics, CAN-SPAM/GDPR knowledge, and proficiency in major ESPs.