Lead, Media and Demand Generation

Royal Caribbean Group; Miami (FL); On-site; USD 100,000 - 150,000; Full time

Job summary

Royal Caribbean Group is seeking a Lead, CRM Communications & engagement to support the Senior Manager, Email Marketing. You will manage pipeline email campaigns and drive the strategy across CEL business lines, including global, demand, brand comms, Guest Comms and Loyalty, while activating additional lifecycle channels.

The role focuses on planning, developing, implementing, and maintaining the overall email marketing strategy, with collaboration across Creative, BI, RM, and legal teams.

Qualifications

• Bachelor's degree in Marketing, Advertising, or related field experience.
• 6+ years of Proven experience in CRM, with a focus on Salesforce Marketing Cloud.
• Knowledge of project management tools like Workfront, Asana, Jira to manage channel requests across all areas.
• Must be self-starter, proactive and solution focused.
• Must be able to lead projects across multiple stakeholders.
• Strong organizational skills, project management and the ability to juggle multiple assignments.
• Strong Communication skills.
• Proficient in Microsoft Office including Powerpoint and Excel.
• Strong understanding of marketing principles, customer journeys, and lead nurturing strategies.

Responsibilities

• Lead with email marketing strategies to support business needs and initiatives.
• Develop and implement automated campaigns to nurture leads and drive engagement.
• Coordinate timelines of projects with Creative, BI, RM, and legal teams.
• Monitor campaign performance and provide insights for improvements.
• Optimize email templates with graphics, personalization, and advanced features.
• Enhance guest engagement through gamification in communications.
• Lead A/B testing to optimize campaigns and results.
• Support segmentation strategy playbook for CRM comms.
• Stay updated on Salesforce Marketing Cloud features and best practices.
• Engage consumers and lift main EM KPIs.
• Track Work Front tickets for creative assets and provide status updates.
• Create and track Jira progress with BI for deadlines.
• Create and track EM campaigns in Asana from start to finish.
• Coordinate EM campaign executions with HTML Developers.
• Collaborate with Liveclicker, Email on Acid, and others to improve EM performance.
• Prepare Executive presentations showcasing EM marketing performance.
• Organize campaign assets in SharePoint or shared drives for cross-team access.
• Perform other duties as required.

Skills

CRM

Salesforce Marketing Cloud

Project management

Leadership

Communication

MS Office

PowerPoint

Excel

Marketing concepts

Customer journeys

Education

Bachelor's degree in Marketing or related field

Tools

Workfront

Asana

Jira

SharePoint

Liveclicker

Email on Acid

Job description

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group . We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people . Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

This position will be working onsite from Miami.

Position Summary

The Lead, CRM Communications & engagement will support the Senior Manager, Email Marketing to manage the pipeline email campaigns as well as execution of optimization initiatives outlined in roadmap. This role will assist in the planning, developing, implementing, and maintaining the overall company's email marketing strategy across all lines of CEL business including global, demand, brand comms, Guest Comms and Loyalty. In addition, this lead role will spearhead activation of additional channels in automated guest lifecycle communications.

Essential Duties And Responsibilities

• Take the lead with email marketing strategies that will support the business needs and initiatives.
• Develop and implement automated marketing campaigns to nurture leads, drive engagement, achieve marketing goals.
• Responsible for prioritization/timelines of projects with outside teams (Creative, BI, RM, legal/external legal departments)
• Monitor and analyze campaign performance, providing insights for continuous improvement.
• Optimize our email templates using graphics, personalization, and advanced features
• Enhance guest engagement with communications utilizing gamification
• Lead A/B testing to optimize email initiatives and results.
• Support the creation of CRM comms segmentation strategy playbook
• Stay abreast of the latest Salesforce Marketing Cloud features and email best practices.
• Successfully engage consumers building an upward trend on main EM KPI
• Support the team by tracking and managing Work Front tickets for all creative assets to ensure timely delivery and provide daily/weekly status updates and timelines.
• Responsible for creating/tracking progress on Jira with the BI team to ensure that special requirement deadlines are met.
• Responsible for creating/tracking EM Campaign development on Asana to ensure campaign execution from beginning to end.
• Coordinate EM campaign executions with HTML Developers.
• Work closely with 3rd party vendors such as Liveclicker, Email on Acid, and others to improve EM performance.
• Prepare Executive presentations showcasing EM marketing performance
• Organizes related strategic documents and campaign assets in sharepoint and/or shared drives so all supporting marketing teams can leverage campaign details and history.
• Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform other job-related duties assigned by their supervisor or management.

Qualifications

Qualifications, Knowledge and Skills :

• Bachelor’s degree in Marketing, Advertising, or related field experience.
• 6+ years of Proven experience in CRM, with a focus on Salesforce Marketing Cloud
• Knowledge of project management tools like: Workfront, Asana, Jira to manage channel requests across all areas included but not limited to: the creative team, web content, BI for audience building and analytics requests
• Must be self-starter, proactive and solution focused
• Must be able to lead projects across multiple stakeholders
• Strong organizational skills, project management and the ability to juggle multiple assignments
• Strong Communication skills
• Proficient in Microsoft Office including Powerpoint and Excel
• Strong understanding of marketing principles, customer journeys, and lead nurturing strategies. - Familiarity with data management and segmentation.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon! No im migration sp onsorship is offered.

Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.