CRM Marketing Lead: Lifecycle & Email Engagement

Royal Caribbean Group; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Royal Caribbean Group seeks a Lead, CRM Communications & engagement to support the Senior Manager, Email Marketing. You will manage pipeline email campaigns, develop automation, and drive the guest lifecycle communications across CEL brands with global reach.

The role involves coordinating with cross-functional teams and external vendors to improve engagement. The position is onsite in Miami, with responsibilities spanning campaign strategy, execution, optimization, and performance reporting to

Qualifications

• 6+ years of proven experience in CRM, with a focus on Salesforce Marketing Cloud.
• Ability to manage complex campaigns across multiple channels and teams.
• Strong organizational and project management skills with attention to detail.

Responsibilities

• Lead email marketing strategy and campaigns to support business goals.
• Develop automated campaigns to nurture leads and drive engagement.
• Prioritize projects with Creative, BI, RM, and legal/external teams.
• Monitor campaign performance and provide actionable insights.
• Coordinate with HTML Developers and external vendors to optimize campaigns.
• Prepare executive presentations on EM performance and progress.

Skills

CRM strategy

Stakeholder management

Project management

Lead nurturing

Education

Bachelor's degree in Marketing

Tools

Salesforce Marketing Cloud

Workfront

Asana

Jira

Job description

Royal Caribbean Group seeks a Lead, CRM Communications & engagement to support the Senior Manager, Email Marketing. You will manage pipeline email campaigns, develop automation, and drive the guest lifecycle communications across CEL brands with global reach.

The role involves coordinating with cross-functional teams and external vendors to improve engagement. The position is onsite in Miami, with responsibilities spanning campaign strategy, execution, optimization, and performance reporting to