CRM-Driven Automotive Sales Leader: Grow Profits

Wise Auto Group; Fairfield (CA); On-site; USD 84,000 - 180,000; Full time

Job summary

Wise Auto Group in Solano County, California is seeking an automotive sales manager to lead a high-performance, CRM-driven team. This role focuses on increasing profit per vehicle retailed (PVR), improving gross profit, and strengthening frontline sales leadership.

The successful candidate will coach staff, monitor KPIs, manage deals, and ensure disciplined follow-up with customers while maintaining a professional dealership environment and strong customer satisfaction.

Qualifications

• Previous automotive dealership sales management experience.
• Demonstrated success improving PVR and overall dealership profitability.
• Strong CRM expertise and lead management skills.
• Proven ability to develop, motivate, and hold a sales team accountable.
• Knowledge of dealership KPIs, desking, negotiations, and closing strategies.
• Strong communication, leadership, and problem-solving skills.

Responsibilities

• Maximize front-end and back-end gross profit and maintain strong PVR.
• Ensure consistent CRM usage, timely lead response, and disciplined follow-up.
• Recruit, train, motivate, and coach sales professionals.
• Monitor appointments, show rates, closing ratios, lead conversion, units sold, and gross profit.
• Manage deal structure, negotiations, and sales process execution.
• Improve inventory turn and support effective vehicle merchandising and pricing.
• Establish clear performance expectations and conduct regular coaching sessions.
• Promote customer satisfaction, repeat business, and a professional sales environment.

Skills

CRM expertise

Leadership

Lead management

Communication

Negotiation

Tools

CRM software

Job description

Wise Auto Group in Solano County, California is seeking an automotive sales manager to lead a high-performance, CRM-driven team. This role focuses on increasing profit per vehicle retailed (PVR), improving gross profit, and strengthening frontline sales leadership.

The successful candidate will coach staff, monitor KPIs, manage deals, and ensure disciplined follow-up with customers while maintaining a professional dealership environment and strong customer satisfaction.