CRM Campaigns Orchestrator — Multi-Channel Ops

Sports Careers; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

FanDuel is seeking a CRM Operations Coordinator to build and deploy omni-channel CRM campaigns across email, push, and in-app channels. You will translate briefs into customer journeys and maintain timelines, while working with cross-functional teams to deliver high-quality customer experiences.

The role requires a detail-oriented mindset, strong organizational and communication skills, and experience with marketing automation platforms (Braze, Movable Ink preferred).

Qualifications

• Bachelor's Degree preferred.
• Detail-oriented with strong organizational and communication skills.
• Experience managing marketing campaign execution in a fast-paced environment.
• Excellent team player with cross-functional collaboration.
• Knowledge of marketing data and ESPs (Braze, Movable Ink) preferred.
• Basic HTML/CSS and ability to troubleshoot CRM templates.
• Strong copywriting for multi-channel campaigns.
• SQL knowledge a plus.

Responsibilities

• Build and deploy omni-channel CRM campaigns (email, push, in-app).
• Support QA to ensure accurate rendering across devices.
• Translate briefs into customer journeys using segmentation and personalization.
• Maintain production timelines, QA checklists, and stakeholder communications.
• Collaborate with Customer Marketing, Promotions, Creative and other teams.
• Develop expertise in marketing tech to optimize execution.
• Execute A/B tests and personalization strategies.
• Assist with copywriting and content adaptation for CRM campaigns.
• Identify blockers and optimize operational processes.

Skills

CRM campaigns

Omni-channel marketing

Audience segmentation

Personalization

A/B testing

Copywriting

HTML/CSS basics

SQL knowledge

Team collaboration

Project management

Education

Bachelor's degree

Tools

Braze

Movable Ink

Job description

FanDuel is seeking a CRM Operations Coordinator to build and deploy omni-channel CRM campaigns across email, push, and in-app channels. You will translate briefs into customer journeys and maintain timelines, while working with cross-functional teams to deliver high-quality customer experiences.

The role requires a detail-oriented mindset, strong organizational and communication skills, and experience with marketing automation platforms (Braze, Movable Ink preferred).