CRM Campaign Orchestrator

La-Z-Boy; Monroe (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

La-Z-Boy seeks a detail-oriented marketing professional to support customer relationship campaigns across direct mail, telemarketing, email and SMS. You will coordinate campaign setup, audience preparation, QA, deployment and reporting to ensure timely, relevant customer communications.

You will partner on automated, transactional and journey campaigns, build audience segments, and collaborate with Creative, eCommerce, Channel Marketing and external vendors to meet brand standards and business

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 2-4 years of experience in CRM, email marketing, lifecycle marketing, digital marketing.
• Strong attention to detail and ability to manage multiple projects.
• Excellent written and verbal communication and cross-functional collaboration.
• Working knowledge of Excel and other productivity tools.

Responsibilities

• Support the execution of customer relationship marketing campaigns across direct mail, telemarketing, email and SMS.
• Coordinate campaigns and maintain calendars, timelines and dependencies from approved brief through deployment and post-launch validation.
• Partner on campaign setup in Eloqua, Attentive and other CRM platforms, including audience preparation, workflow configuration, deployment and validation.
• Support the development and deployment of automated, triggered, promotional, transactional and customer journey communications.
• Build and update audience segments, lists, workflows and campaign assets in partnership with the Senior Marketing Automation Specialist.
• Collaborate with Creative, eCommerce, Channel Marketing, Consumer Insights, Technology and external vendors to ensure campaigns align with brand standards and business objectives.
• Conduct thorough campaign quality assurance and troubleshoot issues before launch.
• Apply consent, preference, suppression, privacy and data-quality requirements before deployment.
• Maintain campaign documentation and best practices to support consistency and operational efficiency.
• Monitor performance and assist with reporting on deliverability, response, engagement, conversions and revenue.

Skills

CRM marketing

Email marketing

Lifecycle marketing

Digital marketing

Project coordination

Cross-functional collaboration

Education

Bachelor's degree

Tools

Eloqua

Attentive

CRM platforms

Job description

La-Z-Boy seeks a detail-oriented marketing professional to support customer relationship campaigns across direct mail, telemarketing, email and SMS. You will coordinate campaign setup, audience preparation, QA, deployment and reporting to ensure timely, relevant customer communications.

You will partner on automated, transactional and journey campaigns, build audience segments, and collaborate with Creative, eCommerce, Channel Marketing and external vendors to meet brand standards and business