CRM Operations Coordinator

Sports Careers; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

FanDuel is seeking a CRM Operations Coordinator to build and deploy omni-channel CRM campaigns across email, push, and in-app channels. You will translate briefs into customer journeys and maintain timelines, while working with cross-functional teams to deliver high-quality customer experiences.

The role requires a detail-oriented mindset, strong organizational and communication skills, and experience with marketing automation platforms (Braze, Movable Ink preferred).

Qualifications

• Bachelor's Degree preferred.
• Detail-oriented with strong organizational and communication skills.
• Experience managing marketing campaign execution in a fast-paced environment.
• Excellent team player with cross-functional collaboration.
• Knowledge of marketing data and ESPs (Braze, Movable Ink) preferred.
• Basic HTML/CSS and ability to troubleshoot CRM templates.
• Strong copywriting for multi-channel campaigns.
• SQL knowledge a plus.

Responsibilities

• Build and deploy omni-channel CRM campaigns (email, push, in-app).
• Support QA to ensure accurate rendering across devices.
• Translate briefs into customer journeys using segmentation and personalization.
• Maintain production timelines, QA checklists, and stakeholder communications.
• Collaborate with Customer Marketing, Promotions, Creative and other teams.
• Develop expertise in marketing tech to optimize execution.
• Execute A/B tests and personalization strategies.
• Assist with copywriting and content adaptation for CRM campaigns.
• Identify blockers and optimize operational processes.

Skills

CRM campaigns

Omni-channel marketing

Audience segmentation

Personalization

A/B testing

Copywriting

HTML/CSS basics

SQL knowledge

Team collaboration

Project management

Education

Bachelor's degree

Tools

Braze

Movable Ink

Job description

THE POSITION

Our roster has an opening with your name on it

FanDuel is seeking a detail-oriented and enthusiastic CRM Operations Coordinator to join our CRM Operations team. In this role, you’ll be responsible for building and executing CRM campaigns and customer journeys across email, push, and in-app channels. You’ll work closely with internal stakeholders to support a variety of marketing and business initiatives—ensuring timely, accurate, and high-quality campaign delivery that drives customer engagement and business results.

This is a great opportunity for someone looking to start a career in marketing operations or CRM, and who thrives in a fast-paced, collaborative environment.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN

Everyone on our team has a part to play

• Build and deploy omni-channel CRM campaigns (email, push, in-app) using our marketing automation platform(s)
• Support QA efforts to ensure campaigns are accurate, render properly across devices, aligned with channel best practices, and optimized to deliver a seamless, high-quality customer experiences that meet the requirements of the campaign strategy
• Translate campaign briefs into well-executed customer journeys using audience segmentation, personalization, and dynamic content
• Maintain campaign production timelines, QA checklists, and stakeholder communications to ensure flawless & efficient execution
• Partner with cross-functional teams including Customer Marketing, Promotions, Creative, Commercial and other Operations functions to bring campaigns to life
• Develop deep expertise in our marketing technology systems, leveraging platform capabilities to optimize campaign execution and drive improved customer engagement performance
• Execute A/B tests and personalization strategies as directed by the Strategy teams
• Assist with copywriting and content adaptation for CRM campaigns, ensuring messaging is clear, on-brand, and tailored to specific customer segments and channels.
• Proactively identify and elevate any campaign blockers, risks, or technical issues
• Document and help optimize operational processes and best practices for repeatable, accurate execution

THE STATS

What we're looking for in our next teammate

• Bachelor's Degree preferred
• Meticulous attention to detail, outstanding organizational & communication skills, project management skills, and ability to multi-task and prioritize
• Experience managing marketing campaign execution, timelines, and deployment within a fast-paced, complex business environment
• Excellent team player with strong collaborative skills and the ability to work cross-functionally, a self-starter and a quick learner
• Knowledge and experience of data and marketing functionality of at least one email service provider (experience with Braze and Movable Ink strongly preferred)
• Basic understanding of Marketing communications engagement metrics
• Basic knowledge of HTML and CSS, with the ability to troubleshoot and make minor edits to CRM templates for accurate rendering across devices and email clients. More advanced knowledge, a plus.
• Strong copywriting skills with the ability to craft concise, engaging, and customer-centric messaging across email, push, and in-app channels
• Comfortable with querying and logic (SQL knowledge a plus)
• Knowledge of Photoshop preferred
• Basic analytics skills using data to tackle problems
• Willing to work non-traditional hours, including weekends and evening shifts
• Has a positive attitude and loves opportunities to collaborate with others
• An avid sports and gaming fan, and have played FanDuel or competitive products

About Fanduel

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City,