CRM Campaigns Lead - Segments, A/B Tests & ROI

Pacific Sunwear Stores LLC; Anaheim (CA); On-site; USD 67,500 - 82,500; Full time

Benefits offered by this job

Dog friendly office environment

Discount 30-50% off merchandise online

Incentive program

401K employer match

Calm Premium access

Employee perks

Job summary

Pacific Sunwear Stores LLC is seeking a CRM Marketing Manager to oversee day-to-day management of CRM campaign processes from design through deployment, contributing to meet sales growth targets for CRM channels.

You will lead development and deployment of SMS and app push notifications, collaborate with creative, merchandising, and finance teams, manage segmentation, and run A/B tests to optimize ROI.

Qualifications

• BA/BS degree in marketing preferred.
• 2–5 years’ experience in email, SMS and push notification or other analytical online marketing.
• Strong knowledge of Microsoft Excel (Database experience is a plus).
• Knowledge of email and SMS marketing.
• Marketing experience, and ability to identify consumer needs/wants and develop a compelling value proposition to drive email acquisition.
• Strong analytic skills, including experience with attribution methodologies and analytics software (e.g. Adobe Analytics).
• Strong technical skills (HTML experience is a plus).
• High attention to detail and strong organizational skills.
• Ability to efficiently and effectively self-direct and prioritize work.
• Strong communication and interpersonal skills.
• Project management skills with the ability to lead cross-functional teams.

Responsibilities

• Oversee the development and deployment of SMS and app push notifications.
• Partner cross-functionally with creative, copywriting, merchandising, and finance teams to develop marketing campaigns to support business goals.
• Manage segmentation strategies to power batch campaigns & triggered customer journeys.
• Develop, execute, and analyze A/B tests to optimize CRM communications and improve ROI.
• Update and monitor weekly & monthly reports, flag performance trends, and deliver insights & recommendations to optimize the program.
• Assist in financial forecasting for SMS program and work closely with finance team to manage budget.
• Partner with email specialist on QA of email marketing campaigns.
• Personalize content to enhance customer engagement and drive conversions.
• Maintain an exceptional level of attention to detail in all aspects of CRM activities.
• Stay current with best practices & monitor industry marketing trends.

Job description

Pacific Sunwear Stores LLC is seeking a CRM Marketing Manager to oversee day-to-day management of CRM campaign processes from design through deployment, contributing to meet sales growth targets for CRM channels.

You will lead development and deployment of SMS and app push notifications, collaborate with creative, merchandising, and finance teams, manage segmentation, and run A/B tests to optimize ROI.