CRM Marketing Specialist

Jobtailor; New York (NY); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Job summary

Jobtailor in New York is seeking a hands-on CRM marketer to lead multi-channel campaigns, optimize audience segments, and drive measurable performance across Email and SMS.

You will run A/B tests, coordinate with design and merch teams, and ensure compliance with CAN-SPAM/TCPA guidelines while maintaining campaign calendars and dashboards.

The role emphasizes data-driven decisions, strong attention to detail, and proactive problem solving.

Qualifications

• Hands-on CRM, email and SMS marketing with audience segmentation.
• Experience with marketing automation platforms and ESPs.
• Strong understanding of customer data logic and cohort building.
• Proficient in HTML/CSS for email templates.

Responsibilities

• Build, QA, schedule, and deploy multi-channel campaigns across Email and SMS.
• Manage dynamic audience segments and conduct tests (A/B/multivariate).
• Monitor campaign performance, benchmarks, and CAN-SPAM/TCPA compliance.
• Collaborate with copywriters, designers, and merchandising teams.
• Maintain calendar and share actionable insights with stakeholders.

Skills

CRM Marketing

Email Marketing

SMS Marketing

Audience Segmentation

Marketing Automation

A/B Testing

Customer Data Logic

List Management

Cohort Building

Google Analytics

Tools

Attentive

Salesforce Marketing Cloud

Klaviyo

Braze

HTML

CSS

Job description

• Build, QA, schedule, and deploy multi-channel promotional and broadcast campaigns across Email and SMS
• Build, manage, and refine dynamic, behavioral, and demographic audience segments
• Execute A/B and multivariate tests on subject lines, send times, copy, creative modules, promotional offers, and CTAs
• Develop and maintain routine competitor reviews and benchmarking
• Monitor sender reputation, bounce rates, unsubscribe rates, and compliance with CAN-SPAM, TCPA, and CTIA guidelines
• Track and analyze CRM metrics and maintain campaign performance tracking
• Share actionable performance takeaways with broader marketing stakeholders
• Partner with copywriters, designers, and merchandising teams to coordinate creative assets and promotional calendars
• Ensure on-brand campaign execution

Requirements

• 2–5 years of hands-on experience in CRM, email marketing, SMS marketing, and audience segmentation
• Prior experience in fashion retail, eCommerce, or DTC space strongly desired
• Hands-on proficiency with marketing automation, ESP, and SMS platforms such as Attentive, Salesforce Marketing Cloud, Klaviyo, or Braze
• Strong understanding of customer data logic, list management, and cohort building
• Working knowledge of HTML/CSS for email template adjustments and dynamic content blocks
• Comfort working with Google Analytics, Excel/Google Sheets, and platform dashboards
• High attention to detail
• Proactive problem-solving ability
• Strong organizational skills to manage high-volume campaign calendars

Core Competencies

Demonstrates expertise in CRM, Email Marketing, and SMS Marketing, with a strong focus on audience segmentation and campaign performance analysis. Proficient in utilizing marketing automation tools and platforms to execute multi-channel promotional campaigns effectively.

Highest-signal resume keywords

• CRM Marketing
• Email Marketing
• SMS Marketing
• Audience Segmentation
• Marketing Automation

Hard Skills

• A/B Testing
• HTML
• CSS
• Campaign Performance Tracking
• Customer Data Logic
• List Management
• Cohort Building
• Google Analytics
• Excel
• Platform Dashboards

Soft Skills

• Attention to Detail
• Proactive Problem-Solving
• Organizational Skills

Industry Keywords

• Fashion Retail
• ECommerce
• DTC
• CAN-SPAM
• TCPA
• CTIA

Tools & Technologies

• Attentive
• Salesforce Marketing Cloud
• Klaviyo
• Braze