CRM Campaign Architect: Insights & Direct Mail Strategy

California Closets Corporate; Phoenix (AZ); On-site; USD 130,000 - 170,000; Full time

Job summary

California Closets Corporate is seeking a Senior Manager of CRM Campaign Strategy & Insights to lead customer marketing programs focused on direct mail, email, and cross-channel measurement. The role emphasizes campaign performance, segmentation, and data-driven recommendations to grow lead generation, engagement, and revenue.

The candidate will bridge CRM strategy, execution, and analytics, translating insights into actionable strategies and coordinating across channels.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Statistics or related field.
• 7+ years of experience in CRM, lifecycle marketing, database marketing or related disciplines, including significant hands on experience developing, executing, and measuring direct mail programs.
• Strong understanding of campaign measurement methodologies, attribution models, testing frameworks, incrementality analysis and performance analytics.
• Experience translating campaign results into actionable business insights and recommendations for stakeholders and leadership.
• Advanced Excel skills including pivot tables, lookups, campaign analysis and data interpretation

Responsibilities

• Develop CRM marketing strategies that support customer acquisition, retention, reactivation, referrals, and customer lifetime value growth.
• Identify customer segmentation and targeting opportunities utilizing behavioral, demographic, transactional, and geographic data.
• Partner with business stakeholders to translate customer insights into actionable marketing strategies, including partnership with the email team on customer contact strategies and coordinated cross-channel direct mail and email programs across the customer lifecycle.
• Develop audience, offer, messaging, and contact strategies aligned with company objectives and customer needs.
• Recommend testing strategies and optimization plans to improve campaign effectiveness and customer engagement.
• Monitor customer trends and emerging opportunities to inform future CRM initiatives and channel expansion.
• Manage end-to-end execution of direct mail campaigns from planning through deployment and measurement.
• Coordinate audience selection, campaign setup, production schedules, in-home delivery timing, and post-campaign analysis.
• Serve as the primary liaison with direct mail agencies, printers, data providers, and marketing vendors.
• Ensure all campaign deliverables are completed accurately, on time, and within budget.
• Support testing initiatives including audience, offer, creative, timing, and channel experiments.
• Continuously identify opportunities to improve the effectiveness and efficiency of direct mail marketing programs.
• Establish and maintain sound reporting methodologies for direct mail and other CRM marketing programs.
• Define campaign KPIs, measurement frameworks, attribution approaches, and performance benchmarks.
• Design and evaluate testing programs including control groups, holdouts, incrementality analyses, and performance comparisons.
• Analyze and communicate cross-channel performance across direct mail, email, and other CRM programs to identify opportunities for optimization and improved customer engagement.
• Develop executive-ready reports, dashboards, presentations, and recommendation summaries.
• Validate campaign data, calculations, assumptions, and reporting outputs before results are distributed to stakeholders.
• Partner with analytics teams to enhance reporting capabilities and self-service access to CRM performance data.

Skills

CRM & lifecycle marketing

Direct mail campaigns

Campaign measurement

Excel advanced

Education

Bachelors degree in Marketing, Business, Analytics, Statistics or related field

Job description

California Closets Corporate is seeking a Senior Manager of CRM Campaign Strategy & Insights to lead customer marketing programs focused on direct mail, email, and cross-channel measurement. The role emphasizes campaign performance, segmentation, and data-driven recommendations to grow lead generation, engagement, and revenue.

The candidate will bridge CRM strategy, execution, and analytics, translating insights into actionable strategies and coordinating across channels.