Senior CRM & Customer Insights Leader

CVS Health Corporation; United States; Remote; USD 83,000 - 183,000; Full time

Benefits offered by this job

Health insurance

401K match

Paid time off

Vision and dental benefits

Flexible work environments

Job summary

Oak Street Health, part of CVS Health, seeks a Sr. Manager, Customer Insights to lead CRM programs across Email, SMS, Direct Mail, and related channels.

You will manage a team of three Campaign Strategists and translate business goals into data-driven customer journeys, partnering with Marketing Automation, Analytics, Creative, and Product leaders. The role emphasizes lifecycle marketing, omnichannel optimization, and ROI-focused performance reporting in a fast-paced environment, balancing

Qualifications

• 10+ years of experience in CRM, Lifecycle Marketing, or Integrated Campaign Strategy.
• Minimum of 3–5 years of experience directly managing a team of strategists or marketing managers.
• Omnichannel expertise spanning Email, SMS, Direct Mail, and offline channels.

Responsibilities

• Lead the strategy, execution, and optimization of integrated CRM programs across channels to drive patient growth and lifecycle engagement.
• Direct and develop a team of three Campaign Strategists with mentoring and performance oversight.
• Collaborate with Marketing Automation, Analytics, Creative, Product, and business leaders to translate objectives into data-driven journeys.
• Architect an experimentation roadmap (A/B and multivariate) to optimize messaging cadence for prospects and patients.
• Deliver high-level performance analytics and ROI-focused reporting to stakeholders.

Skills

CRM

Lifecycle Marketing

Campaign Strategy

Team Leadership

Omnichannel Marketing

Marketing Automation

Education

Bachelor's degree in Marketing

Master's degree preferred

Tools

Salesforce Marketing Cloud Advanced

Marketo

Eloqua

Salesforce integration

Job description

Oak Street Health, part of CVS Health, seeks a Sr. Manager, Customer Insights to lead CRM programs across Email, SMS, Direct Mail, and related channels.

You will manage a team of three Campaign Strategists and translate business goals into data-driven customer journeys, partnering with Marketing Automation, Analytics, Creative, and Product leaders. The role emphasizes lifecycle marketing, omnichannel optimization, and ROI-focused performance reporting in a fast-paced environment, balancing