Senior CRM Campaigns Leader

Walgreens; Chicago (IL); On-site; USD 125,000 - 219,000; Full time

Job summary

Walgreens is seeking a Senior Manager of Customer Relationship Management to lead retail CRM campaigns that drive engagement, loyalty, and sales across channels. You will translate business goals into scalable CRM strategies, partnering with Merchandising, Loyalty, Digital, Analytics, and IT teams to deliver personalized experiences.

The role requires expertise in Adobe Campaign Classic and Adobe Experience Manager, strong leadership, and the ability to manage both onshore and offshore teams.

Qualifications

• Bachelor’s Degree or equivalent with 4+ years in Marketing/Insights/Data Strategy/Digital.
• Expertise in ACC and AEM for CRM campaigns and content.
• Proven ability to build relationships at all levels and drive data-driven decisions.

Responsibilities

• Act as team expert on ACC and AEM.
• Lead data flow to ACC for marketing measurements.
• Represent CRM in projects involving audience tools and vendor reviews.
• Improve CRM governance and processes.
• Deliver hyper personalized experiences using first-party data across channels.
• Mentor offshore and onshore CRM staff; manage performance and staffing.

Skills

Leadership

Relationship building

Data analysis

Cross-functional collaboration

Education

Bachelor’s Degree in Marketing/Insights/Data Strategy/Digital

High School Diploma/GED

Tools

Adobe Campaign Classic (ACC)

Adobe Experience Manager (AEM)

Job description

Walgreens is seeking a Senior Manager of Customer Relationship Management to lead retail CRM campaigns that drive engagement, loyalty, and sales across channels. You will translate business goals into scalable CRM strategies, partnering with Merchandising, Loyalty, Digital, Analytics, and IT teams to deliver personalized experiences.

The role requires expertise in Adobe Campaign Classic and Adobe Experience Manager, strong leadership, and the ability to manage both onshore and offshore teams.