CRM Campaign Architect for Lifecycle & Personalization

Hardee's; Franklin (TN); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Hardee's is seeking an experienced CRM Marketing Lead to own end-to-end customer communications across email, push, and in-app channels. You will manage lifecycle journeys, segment audiences, and optimize campaigns with A/B testing in a fast-paced QSR environment.

You will collaborate with Marketing, Digital, Creative, Brand, Analytics, Technology, and Operations to ensure campaigns align with brand priorities and product launches. A bachelor’s degree and 5+ years in marketing/CRM are required.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in marketing, CRM, lifecycle marketing, campaign management, or marketing operations.
• Experience managing end-to-end customer communication campaigns within a digital marketing environment.
• Experience with marketing automation, CRM, customer engagement, or campaign management platforms.
• Strong understanding of segmentation, personalization, testing methodologies, and campaign optimization.
• Highly organized with strong attention to detail and ability to manage multiple priorities.
• Strong analytical skills with the ability to interpret campaign performance data and make recommendations.
• Experience in B2C brands such as QSR, retail, hospitality, or consumer-facing sectors.

Responsibilities

• Serve as the subject matter expert for the CRM platform, including staying current on platform enhancements and vendor support.
• Own CRM performance reporting, dashboarding, audience growth tracking, and campaign health monitoring.
• Own email, push notification, in-app messaging, and content card execution across digital channels.
• Manage customer lifecycle journeys and automated programs, including welcome and reactivation campaigns.
• Build and manage customer Segments and audiences for targeted marketing.
• Lead testing strategies including A/B tests and holdout groups to optimize campaigns.
• Expand QA to validate CRM functionality, journeys, and app experiences.
• Own end-to-end communications campaign process across owned channels.
• Develop and maintain campaign calendars, workflows, and timelines.
• Coordinate with Marketing, Digital, Creative, Analytics, and Tech teams to align campaigns with brand priorities.
• Configure, build, and deploy campaigns within marketing tech platforms with segmentation and scheduling.
• Ensure campaigns are delivered on time and meet approval processes.
• Develop and execute testing strategies to improve campaign effectiveness.
• Monitor results, evaluate KPIs, and advise on optimizations for future campaigns.
• Maintain campaign documentation and post-mampaign learnings.

Skills

CRM marketing

Lifecycle marketing

Campaign management

Marketing automation

Audience segmentation

A/B testing

Analytics

Email campaigns

Push notifications

In-app messaging

HTML knowledge

Dashboarding

Braze

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Braze

Job description

Hardee's is seeking an experienced CRM Marketing Lead to own end-to-end customer communications across email, push, and in-app channels. You will manage lifecycle journeys, segment audiences, and optimize campaigns with A/B testing in a fast-paced QSR environment.

You will collaborate with Marketing, Digital, Creative, Brand, Analytics, Technology, and Operations to ensure campaigns align with brand priorities and product launches. A bachelor’s degree and 5+ years in marketing/CRM are required.