CRM Analytics Manager — Data-Driven Growth & Insights

INNOCEAN; Huntington Beach (CA); On-site; USD 135,000 - 165,000; Full time

Benefits offered by this job

3 PPO Medical Plans through Anthem to/

Free Dental and Vision

401(k) match

Wellness reimbursement

Disability and life insurance

Generous PTO

On-site Barista

Pacific Ocean campus

Job summary

INNOCEAN USA, a full‑service advertising agency known for Hyundai campaigns, seeks a Manager, CRM Analytics to lead data‑driven decision‑making across marketing initiatives. You will transform complex datasets into actionable insights that drive customer acquisition, engagement, and retention.

The role requires 5–8+ years in marketing analytics, strong SQL/Python skills, and experience with CRM ecosystems. This on-site position in Huntington Beach offers a competitive salary and comprehensive

Qualifications

• 5–8+ years of experience in marketing analytics, digital analytics, data science, or a related field.
• Proficient in SQL and Python or other programming languages.
• Hands-on experience with Salesforce Marketing Cloud, CDP, or CRM data.
• Strong understanding of marketing KPIs and measurement frameworks, incl. ROI, attribution, CAC, and LTV.
• Experience building dashboards and executive-ready reporting using Tableau, Power BI, or similar BI tools.
• Experience analyzing large, complex, multi-source datasets across CRM, web, and paid media channels.
• Experience designing and analyzing advanced analytics use cases, such as propensity modeling, incrementality testing, and performance forecasting.
• Proficiency in website analytics and data platforms, including GA4, Adobe Analytics, BigQuery, and Adobe Sensei.

Responsibilities

• Translate business questions into analytical frameworks and actionable insights that influence marketing strategy.
• Develop and maintain dashboards, reports, and performance monitoring across CRM, digital, and media channels.
• Own and scale A/B and multivariate testing strategies across CRM and digital channels to measure incrementality and drive improvement.
• Identify growth opportunities, diagnose inefficiencies, and recommend actions across the customer journey.
• Partner with cross-functional teams to enable customer-first measurement strategies, including identity resolution and cross-channel attribution.

Skills

Marketing analytics

Data storytelling

Cross-functional collaboration

Tools

SQL

Python

Salesforce Marketing Cloud

Tableau

Power BI

GA4

Adobe Analytics

BigQuery

ETL/ELT pipelines

Job description

INNOCEAN USA, a full‑service advertising agency known for Hyundai campaigns, seeks a Manager, CRM Analytics to lead data‑driven decision‑making across marketing initiatives. You will transform complex datasets into actionable insights that drive customer acquisition, engagement, and retention.

The role requires 5–8+ years in marketing analytics, strong SQL/Python skills, and experience with CRM ecosystems. This on-site position in Huntington Beach offers a competitive salary and comprehensive