Manager, Data Analytics

INNOCEAN USA; Huntington Beach (CA); On-site; USD 140,000 - 150,000; Full time

Benefits offered by this job

Low-cost health benefits

Wellness reimbursement program

Company paid disability and life insurance

Beautiful campus across from the Pacific Ocean

Job summary

INNOCEAN USA, a full-service advertising agency, is seeking a Manager, CRM Analytics to lead their CRM team. This role focuses on leading data-driven decision-making to enhance customer acquisition, engagement, and retention.

The ideal candidate will have extensive experience in marketing analytics, proficiency in SQL and Python, and hands-on experience with Salesforce. Competitive salary and benefits are offered.

Qualifications

• 5–8+ years of experience in marketing analytics or related fields.
• Proficient in SQL and Python or similar programming languages.
• Experience within the Salesforce ecosystem including Marketing Cloud.

Responsibilities

• Translate business questions into actionable insights.
• Develop and maintain dashboards and performance monitoring.
• Manage and mentor junior analysts.

Skills

Marketing analytics

SQL

Python

Salesforce

Tableau

Advanced analytics use cases

Tools

Tableau

Power BI

GA4

Adobe Analytics

BigQuery

Adobe Sensei

Job description

INNOCEAN USA, a full-service advertising agency best known for our work on Hyundai, is looking for a Manager, CRM Analytics to help lead our CRM team! We don't just look for fresh talent; we look for fresh thinkers.

The Manager, CRM Analytics is responsible for leading data-driven decision-making across marketing initiatives. This role sits at the intersection of data, technology, and strategy, transforming complex datasets into actionable insights that drive customer acquisition, engagement, and retention.

The ideal candidate combines a strategic analytics mindset with strong technical expertise, capable of translating complex data into actionable insights that influence business outcomes.

ESSENTIAL DUTIES/RESPONSIBILITIES

Analytics & Insights

• Translate business questions into analytical frameworks and actionable insights that influence marketing strategy
• Demonstrates strong expertise in analytical methodologies, using advanced tools and techniques to approach data thoughtfully and transform complexity into clarity
• Serve as a strategic partner to Brand Management, Strategy, Creative, UX, and Technology teams by translating insights into guidance that drives smarter planning, more effective media, and stronger creative outcomes
• Champion the cause of effective marketing by leveraging data, advanced analytics, and performance measurement to uncover insights, challenge assumptions, and guide optimization across the full customer journey

Measurement & Optimization

• Develop and maintain dashboards, reports, and performance monitoring across CRM, digital, and media channels
• Own and scale A/B and multivariate testing strategies across CRM and digital channels to measure incrementality, validate hypotheses, and drive continuous improvement
• Optimize marketing performance by identifying growth opportunities, diagnosing inefficiencies, and recommending actions that improve effectiveness across the customer journey
• Partner with cross-functional teams to enable customer-first measurement strategies, including identity resolution and cross-channel attribution
• Partner with data engineering and Martech teams to improve data quality, accessibility, and integration
• Define data requirements and ensure proper tracking/tagging across platforms
• Contribute to building a single source of truth across marketing and customer data
• Manage and mentor junior analysts, fostering a culture of analytical rigor and accountability
• Act as a strategic partner to Marketing, CRM, Media, and Product teams
• Present insights and recommendations to senior stakeholders and clients

REQUIREMENTS

• 5–8+ years of experience in marketing analytics, digital analytics, data science, or a related field
• Proficient in SQL and Python or other programming languages
• Hands-on experience working within the Salesforce ecosystem, including Marketing Cloud, CDP, and/or CRM data
• Strong understanding of marketing KPIs and measurement frameworks, including ROI, attribution, CAC, and LTV
• Experience building dashboards and executive-ready reporting using Tableau, Power BI, or similar BI tools
• Experience analyzing large, complex, multi-source datasets across CRM, web, and paid media channels
• Experience designing and analyzing advanced analytics use cases, such as propensity modeling, incrementality testing, and performance forecasting
• Proficiency in website analytics and data platforms, including GA4, Adobe Analytics, BigQuery, and Adobe Sensei
• Working knowledge of ETL/ELT pipelines, data integration patterns, and structured data environments

BENEFITS

• Low-cost health benefits to choose from
• Wellness reimbursement program
• Company paid short- and long-term disability, and basic life
• Beautiful campus across from the Pacific Ocean

Salary range: $140,000 to $150,000

Pay is dependent upon several factors including but not limited to: years of experience, client, training, and transferable skills.