Marketing Analytics Lead – Growth Insights & Personalization

Hyundai Capital America; Irvine (CA); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid work model

Vehicle allowance

Comprehensive health coverage

Employer‑funded HSA

401(k) with match

Life & disability insurance

Wellbeing benefits

Career development

Paid Volunteer Time Off

Job summary

Hyundai Capital America seeks a senior marketing analytics professional to transform data into actionable insights that boost lifecycle marketing performance, customer engagement, and growth. You will define KPIs, build dashboards in Salesforce Marketing Cloud and Adobe Experience Cloud, and collaborate with cross‑functional teams to turn findings into strategic actions.

The role requires 5–7 years in marketing analytics, expertise with Salesforce and Adobe tools, and strong SQL skills.

Qualifications

• Minimum 5-7 years of progressive experience in marketing analytics, digital analytics, or CRM analytics.
• Experience with Salesforce and Adobe technology stacks.
• Experience with content marketing, email marketing, and SEO marketing.
• Bachelor’s degree in Marketing, Analytics, Business, Statistics or related discipline.
• SQL proficiency to query, join, and analyze large datasets across enterprise data warehouses and marketing platforms.

Responsibilities

• Lead measurement and reporting for lifecycle marketing programs, defining KPIs, dashboards, and performance insights across Salesforce Marketing Cloud and Adobe Experience Cloud.
• Analyze customer journeys, campaign performance, attribution, and audience behavior to identify opportunities that improve acquisition, retention, renewal, cross‑sell, and CLV.
• Apply advanced analytics techniques, including segmentation, cohort analysis, propensity modeling, and experimentation, to support personalization and optimization strategies.
• Partner with Marketing, Digital, Product, Finance, and UX teams to translate complex data into clear recommendations that drive business decisions and enhance customer experiences.
• Support marketing technology and data initiatives by ensuring reliable reporting, scalable analytics solutions, and alignment across CRM, web, media, and enterprise data platforms.
• Serve as a trusted advisor to leadership by delivering insights that inform investment decisions, strategic initiatives, digital transformation efforts, and business performance.

Skills

Marketing analytics

CRM analytics

SQL

Content marketing

Email marketing

SEO marketing

Education

Bachelor’s degree in Marketing, Analytics, Business, Statistics or related discipline

Tools

Salesforce

Adobe Experience Cloud

Job description

Hyundai Capital America seeks a senior marketing analytics professional to transform data into actionable insights that boost lifecycle marketing performance, customer engagement, and growth. You will define KPIs, build dashboards in Salesforce Marketing Cloud and Adobe Experience Cloud, and collaborate with cross‑functional teams to turn findings into strategic actions.

The role requires 5–7 years in marketing analytics, expertise with Salesforce and Adobe tools, and strong SQL skills.