CRM Analytics Manager: Campaign Insights & ROI

HSBC; Buffalo (NY); On-site; USD 120,000 - 150,000; Full time

Job summary

HSBC seeks a Manager, CRM Analytics to manage campaign execution, fulfillment and analysis for US Intl Wealth & Premier Banking. You will partner with stakeholders to translate needs into actionable campaign activity and help oversee calendars and governance.

Ideal candidates bring progressive analytics experience in CRM or campaign operations, strong quantitative skills, and familiarity with SAS/SQL in a cloud environment. A master’s degree is preferred.

Qualifications

• Progressive analytics experience in CRM, marketing campaigns, or data analytics.
• Bachelor’s degree in Business, Statistics, Economics, Finance, Information Systems, or Operations Research; Master’s preferred.
• Strong quantitative and analytical skills, including portfolio management and database marketing; familiarity with campaign tools.
• Demonstrated problem solving, planning, project management, and deadline discipline.
• Confident in engaging stakeholders and translating requirements into action.
• High attention to detail with governance and control mindset.
• Experience in a cloud environment; knowledge of SAS & SQL.
• Ability to analyze data, generate insights, and provide recommendations.

Responsibilities

• Support end-to-end execution of customer communications and fulfilment projects.
• Partner with stakeholders to gather requirements and translate into campaign activity.
• Collaborate with Campaign Management to balance capacity and deadlines.
• Strengthen quality control and governance to minimize operational risk.
• Design offers aligned with objectives and feasible to execute.
• Ensure tracking and ROI analysis are embedded to optimize campaigns.
• Contribute to ad-hoc tasks to support team delivery.

Skills

CRM Analytics

Campaign Operations

Data Analytics

Stakeholder Engagement

SQL

SAS

PEGA

Cloud Experience

Education

Bachelor’s degree

Master’s degree

Tools

PEGA

SAS

SQL

Job description

HSBC seeks a Manager, CRM Analytics to manage campaign execution, fulfillment and analysis for US Intl Wealth & Premier Banking. You will partner with stakeholders to translate needs into actionable campaign activity and help oversee calendars and governance.

Ideal candidates bring progressive analytics experience in CRM or campaign operations, strong quantitative skills, and familiarity with SAS/SQL in a cloud environment. A master’s degree is preferred.