Creator Growth & Adoption Program Manager

TikTok; Los Angeles (CA); On-site; USD 116,000 - 198,000; Full time

Benefits offered by this job

Health, dental & vision insurance

401(k) with company match

Parental leave

Job summary

TikTok's Emerging Verticals team in North America seeks a seasoned Program Manager to own creator programs end-to-end—from strategy and planning through execution and measurement—with autonomy and accountability. You will partner with Product to scale programs, analyze data to preempt issues, and report performance insights to stakeholders across cross-functional teams.

The role emphasizes strong communication, a deep understanding of the creator economy, and a proactive ownership mindset to

Qualifications

• 5+ years in program management, marketing, or a closely related field.
• Solid grasp of the creator economy and hands-on experience working with creators.
• Comfort with data — dashboards, self-serve tools, and basic querying to drive decisions.
• Sharp communicator, written and verbal, across all levels.
• High ownership mentality — you spot gaps, flag them, and fix them.

Responsibilities

• Own creator programs end-to-end from strategy and planning through execution and measurement with a high degree of autonomy.
• Partner closely with Product to streamline how programs run and scale.
• Dig into program data to spot problems early and build solutions before they become blockers.
• Keep stakeholders informed with clear, regular reporting on program performance and key insights.
• Build trusted relationships across cross-functional teams including Product, Comms, Legal, and Design.

Skills

Program management

Creator economy

Data-driven

Clear communication

Ownership mindset

Job description

TikTok's Emerging Verticals team in North America seeks a seasoned Program Manager to own creator programs end-to-end—from strategy and planning through execution and measurement—with autonomy and accountability. You will partner with Product to scale programs, analyze data to preempt issues, and report performance insights to stakeholders across cross-functional teams.

The role emphasizes strong communication, a deep understanding of the creator economy, and a proactive ownership mindset to