Senior Manager, Creator Marketing

Tubi Tv; Los Angeles (CA); Hybrid; USD 121,000 - 173,000; Full time

Job summary

Tubi is seeking a Senior Manager, Creator Marketing to lead marketing strategy and execution for exclusive Creator titles, partnering across Content, Creator, Marketing, Growth, Social, and PR to bring creators' fans to Tubi.

Based in Los Angeles with a hybrid arrangement, this role requires 8+ years in entertainment or creator marketing, a talent-driven go-to-market mindset, and a track record of performance analysis, experimentation, and campaign optimization to grow discovery and fandom.

Qualifications

• 8+ years in entertainment, content, creator or social marketing.
• Translate creator vision into a clear consumer proposition and marketing strategy.
• Experience working with creators, influencers or talent-led content.

Responsibilities

• Lead go-to-market strategy for Creator titles with audience-first plans.
• Create differentiated launch strategies and repeatable approaches for efficiency.
• Partner with Creators to drive audience conversion to Tubi.
• Own marketing strategy from planning through post-launch with cross-functional teams.
• Lead performance analysis connecting activity to title outcomes and identify drivers.
• Develop learning agendas and experimentation frameworks to improve marketing effectiveness.

Skills

GTM Strategy

Audience Development

Cross-functional Leadership

Performance Analytics

Job description

Tubi is looking for a Senior Manager, Creator Marketing to lead marketing strategy and execution for our growing slate of exclusive Creator titles.

This role will own the go-to-market approach for Creator exclusives, partnering across Content, Creator, Marketing, Growth, Social, PR and other teams to build campaigns that effectively bring a creator's fans to Tubi and introduce creators to new viewers among Tubi’s 110 million monthly active users.

This role will help us understand what actually works—developing learning agendas, evaluating performance, designing experiments and translating those insights into stronger marketing strategies across the portfolio.

The ideal candidate is equal parts strategic marketer, analytical thinker and builder. They know how to turn a title into a compelling audience proposition, understand the unique role creators can play in driving discovery and fandom, and are energized by creating new playbooks rather than simply applying old ones.

This is a hybrid role based out of our Los Angeles office. You must be willing to travel to our Los Angelesoffice 2-3 days/week.

What You’ll Do:

• Lead go-to-market strategy for Tubi’s exclusive Creator titles, developing audience-first marketing plans that define positioning, target audiences, channel strategy, creator fandom activation and launch approach.
• Build differentiated launch strategies based on title opportunity, identifying where bespoke campaigns can have the greatest impact and where repeatable approaches can drive greater efficiency across the slate.
• Audience Portability: Partner with Creators to drive best in class audience conversion from creator native platforms to Tubi.
• Own marketing strategy from planning through post-launch, bringing together cross-functional partners around clear objectives, roles, timelines and measures of success.
• Lead performance analysis across campaigns and titles, connecting marketing activity to title-level outcomes and identifying the drivers behind over- and under-performance.
• Develop learning agendas for Creator title marketing, identifying the highest-value questions we need to answer about audiences, creative channels, creator participation and campaign effectiveness.
• Design and champion experimentation, partnering with Analytics, Growth and channel teams to test new tactics and continually optimize the marketing toolkit for Creators.
• Turn insights into action, translating campaign results and experiments into recommendations, playbooks and planning principles that improve future launches.
• Develop a portfolio-level view of performance across priority verticals, looking beyond individual launches to identify patterns across titles, audiences, fandoms, creators, creative approaches and channels.

Your Background:

• 8+ years of experience in entertainment, content, creator, or social marketing, with experience leading talent driven go-to-market strategies.
• Strong understanding of content marketing and audience development, with the ability to translate a creator’s vision into a clear consumer proposition and marketing strategy.
• Experience working with creators, influencers or talent-led content and an understanding of how creator audiences and communities behave differently from traditional entertainment audiences.
• Demonstrated strength in performance analysis and measurement, with the ability to move from campaign data to actionable marketing recommendations.
• Experience developing experimentation frameworks and learning agendas that ask new questions and help us improve marketing effectiveness over time.
• Ability to work across creative, analytical and operational disciplines and bring multiple teams together around a shared strategy.
• Excellent communication skills, including the ability to turn complex performance findings into clear recommendations for senior stakeholders.
• Comfortable operating in a fast-moving environment with a growing slate, evolving processes and significant opportunity to build new ways of working.
• A genuine curiosity about creators, fandoms, entertainment and how culture moves across platforms.

#LI-MJ1

#LI-Hybrid

Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is listed annually below. This role is also eligible for an annual discretionary bonus, long-term incentive plan, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.

High cost labor markets such as but not limited to Los Angeles, New York City, and San Francisco

$121,100 - $173,000 USD

Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarizedhere ,covers the majority of all US employee benefits.The following distinctions below outline the differences between the Tubi and FOXbenefits:

• For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
• For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
• For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX’s short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
• For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.

About Tubi:

Boldly built for every fandom, Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the world's largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.