Senior Manager, Creator Marketing

Tubi; Los Angeles (CA); Hybrid; USD 121,000 - 173,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

401(k) plan

Paid time off

Job summary

Tubi is seeking a Senior Manager, Creator Marketing to lead go-to-market strategy for exclusive Creator titles. You will partner with Content, Creator, Marketing, Growth, Social, PR and other teams to bring creator fans to Tubi and expand audiences across 110 million MAU.

The ideal candidate blends strategic marketing, analytics, and builder instincts, turning titles into compelling audience propositions and crafting new playbooks for growth.

Qualifications

• 8+ years in entertainment/creator marketing.
• Translate a creator’s vision into a clear consumer proposition and marketing strategy.
• Experience with creators, influencers or talent-led content and audience communities.
• Strong analytical and experimentation capabilities for marketing effectiveness.

Responsibilities

• Lead go-to-market strategy for Creator exclusives and define audience-first plans.
• Develop differentiated launch strategies with bespoke and repeatable approaches.
• Drive audience portability from creator platforms to Tubi.
• Own marketing strategy from planning through post-launch with cross-functional partners.
• Lead campaign performance analysis and identify drivers of outcomes.
• Develop learning agendas for Creator marketing and testing questions.
• Design and champion experimentation with Analytics, Growth and channel teams.
• Translate insights into action, playbooks, and planning principles for future launches.
• Build a portfolio-level view of performance across priority verticals.

Skills

Go-to-market strategy

Creator marketing

Audience development

Performance analysis

Cross-functional collaboration

Experimentation frameworks

Stakeholder communication

Fast-moving environment

Job description

About the Role:

Tubi is looking for a Senior Manager, Creator Marketing to lead marketing strategy and execution for our growing slate of exclusive Creator titles.

This role will own the go-to-market approach for Creator exclusives, partnering across Content, Creator, Marketing, Growth, Social, PR and other teams to build campaigns that effectively bring a creator's fans to Tubi and introduce creators to new viewers among Tubi’s 110 million monthly active users.

This role will help us understand what actually works—developing learning agendas, evaluating performance, designing experiments and translating those insights into stronger marketing strategies across the portfolio.

The ideal candidate is equal parts strategic marketer, analytical thinker and builder. They know how to turn a title into a compelling audience proposition, understand the unique role creators can play in driving discovery and fandom, and are energized by creating new playbooks rather than simply applying old ones.

This is a hybrid role based out of our Los Angeles office. You must be willing to travel to our Los Angeles office 2-3 days/week.

What You’ll Do:

• Lead go-to-market strategy for Tubi’s exclusive Creator titles, developing audience-first marketing plans that define positioning, target audiences, channel strategy, creator fandom activation and launch approach.
• Build differentiated launch strategies based on title opportunity, identifying where bespoke campaigns can have the greatest impact and where repeatable approaches can drive greater efficiency across the slate.
• Audience Portability: Partner with Creators to drive best in class audience conversion from creator native platforms to Tubi.
• Own marketing strategy from planning through post-launch, bringing together cross-functional partners around clear objectives, roles, timelines and measures of success.
• Lead performance analysis across campaigns and titles, connecting marketing activity to title-level outcomes and identifying the drivers behind over- and under-performance.
• Develop learning agendas for Creator title marketing, identifying the highest-value questions we need to answer about audiences, creative channels, creator participation and campaign effectiveness.
• Design and champion experimentation, partnering with Analytics, Growth and channel teams to test new tactics and continually optimize the marketing toolkit for Creators.
• Turn insights into action, translating campaign results and experiments into recommendations, playbooks and planning principles that improve future launches.
• Develop a portfolio-level view of performance across priority verticals, looking beyond individual launches to identify patterns across titles, audiences, fandoms, creators, creative approaches and channels.

Your Background:

• 8+ years of experience in entertainment, content, creator, or social marketing, with experience leading talent driven go-to-market strategies.
• Strong understanding of content marketing and audience development, with the ability to translate a creator’s vision into a clear consumer proposition and marketing strategy.
• Experience working with creators, influencers or talent-led content and an understanding of how creator audiences and communities behave differently from traditional entertainment audiences.
• Demonstrated strength in performance analysis and measurement, with the ability to move from campaign data to actionable marketing recommendations.
• Experience developing experimentation frameworks and learning agendas that ask new questions and help us improve marketing effectiveness over time.
• Ability to work across creative, analytical and operational disciplines and bring multiple teams together around a shared strategy.
• Excellent communication skills, including the ability to turn complex performance findings into clear recommendations for senior stakeholders.
• Comfortable operating in a fast-moving environment with a growing slate, evolving processes and significant opportunity to build new ways of working.
• A genuine curiosity about creators, fandoms, entertainment and how culture moves across platforms.

Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is listed annually below. This role is also eligible for an annual discretionary bonus, long-term incentive plan, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.

High cost labor markets such as but not limited to Los Angeles, New York City, and San Francisco.

$121,100—$173,000 USD

Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here, covers the majority of all US employee benefits. The following distinctions below outline the differences between the Tubi and FOX benefits:

• For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
• For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
• For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX’s short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
• For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.

About Tubi

Boldly built for every fandom, Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the world's largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.