Creator Live Growth Manager

TikTok; Los Angeles (CA); On-site; USD 103,000 - 198,000; Full time

Job summary

TikTok is seeking a Creator Manager (Creator Live) to own end-to-end success of a portfolio of creators, helping them build scalable live businesses on TikTok Shop US. You will partner cross‑functionally to unlock traffic, product incentives, and new live features while guiding creators through growth milestones.

Join a fast-paced team building a vibrant creator ecosystem, shaping the future of live commerce and driving GMV through compelling live strategies and execution.

Qualifications

• 3+ years of experience in creator management, influencer marketing, live commerce, e-commerce, or partnerships.
• Strong understanding of content, creators, and performance-driven growth.
• Comfortable working with data and metrics to inform decisions.
• Excellent communication skills — able to influence creators and cross-functional partners.
• Highly organized, proactive, and execution-oriented.

Responsibilities

• Own the end-to-end live performance of an assigned creator portfolio, including GMV, live hours, go-live UV, and conversion metrics.
• Build and execute weekly and monthly growth plans for creators across different maturity stages (early, scaled, breakout).
• Diagnose performance gaps across traffic, product, conversion, content quality, and live cadence, and translate insights into clear, actionable improvement plans.
• Drive creators toward repeatable, scalable success rather than one-off live session wins.
• Design and operationalize scalable creator growth paths, guiding creators through key milestones.
• Support creators in developing sustainable live schedules, strong product strategies (hero SKUs, bundles, rotations), and core live fundamentals (pitching, pacing, engagement, and retention).
• Incubate and scale hero creator cases that can be leveraged to educate and inspire the broader creator ecosystem.
• Lead live operations and execution excellence by supporting creators with live planning, run-of-show alignment, and structured post-live performance reviews.
• Partner closely with Live Producers, Category, Ops, and Product teams to secure inventory, pricing, and subsidies; unlock campaigns, traffic, and incentives; and test and scale new live features (e.g., auctions, bidding, and traffic tools).
• Serve as the primary point of contact for creators on all live-commerce-related topics.
• Collaborate cross-functionally with Category teams (Beauty, Fashion, Health, POP, Home, etc.), Product and Algorithm partners, and Campaign, Ops, and Finance teams.
• Translate platform strategy and priorities into clear, actionable guidance for creators.
• Surface creator feedback and data-driven insights to improve platform tools, workflows, and live commerce capabilities.
• Identify and develop creators with potential to grow into daily live sellers, expert creators, and ecosystem-building leaders.
• Contribute to creator playbooks, education materials, and best practices for Creator Live.
• Help raise the overall quality bar of live commerce content and operations across the platform.

Skills

Creator management

Influencer marketing

Live commerce

E-commerce

Partnerships

Job description

TikTok is seeking a Creator Manager (Creator Live) to own end-to-end success of a portfolio of creators, helping them build scalable live businesses on TikTok Shop US. You will partner cross‑functionally to unlock traffic, product incentives, and new live features while guiding creators through growth milestones.

Join a fast-paced team building a vibrant creator ecosystem, shaping the future of live commerce and driving GMV through compelling live strategies and execution.