Health Creator Growth Lead

TikTok; Los Angeles (CA); On-site; USD 103,000 - 144,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Parental leave

Job summary

TikTok is seeking a Health Creator Manager to scale its Health creator ecosystem within TikTok Shop in the US. You’ll shape creator strategy, oversee operations, and drive growth analytics while collaborating with agency partners to fuel campaigns and category expansion.

The role focuses on aligning product discovery with creator content, optimizing campaigns, and building a robust creator pool across categories like Electronics, Household Appliances, Virtual Goods, and Books & Entertainment.

Qualifications

• 3+ years of experience in e-commerce, creator marketing, affiliate marketing, category operations, seller operations, business development, or a related role.
• Strong understanding of how creators, content, and product discovery can drive online shopping behavior.
• Experience turning business goals into clear operating plans, such as creator outreach plans, product sampling plans, campaign plans, or seller growth programs.
• Comfortable using data, dashboards, spreadsheets, or business intelligence tools to understand performance and recommend next steps.
• Strong communication skills and the ability to work with sellers, creators, agencies, brand partners, and internal teams.
• High ownership and strong follow-through; able to manage multiple projects, keep stakeholders aligned, and move work forward in a fast-changing environment.

Responsibilities

• Work with Account Managers to identify high-potential products from top brands and help decide which products are best suited for creator-led promotion.
• Advise brands and sellers on practical ways to make products more creator-ready, including commission levels, sample plans, and campaign timing.
• Use data and AI tools to spot strong products that have low creator participation, then turn those opportunities into clear action plans.
• Match the right creators with the right products at scale across Electronics, Household Appliances, Virtual Goods, and Books & Entertainment.
• Lead outreach to creators, creator agencies, and talent partners for major campaigns, brand launches, and category growth programs.
• Build and manage a high-quality creator pool across different performance levels, with a focus on sending product samples to creators who are most likely to produce strong content and sales results.

Skills

Strategic thinker

Data-driven

Stakeholder management

Creator marketing

E-commerce knowledge

Analytical skills

Communication skills

Tools

Dashboards

Spreadsheets

BI tools

Job description

TikTok is seeking a Health Creator Manager to scale its Health creator ecosystem within TikTok Shop in the US. You’ll shape creator strategy, oversee operations, and drive growth analytics while collaborating with agency partners to fuel campaigns and category expansion.

The role focuses on aligning product discovery with creator content, optimizing campaigns, and building a robust creator pool across categories like Electronics, Household Appliances, Virtual Goods, and Books & Entertainment.