Creator Monetization Growth Manager

TikTok; New York (NY); Presencial; USD 108 000 - 209 000; Tempo integral

Resumo da oferta

TikTok is seeking a Product Marketing Manager in NA Creative Ops to lead GTM and partner adoption for TikTok One across creator marketing agencies and brands. You will collaborate with product, strategy, legal, activation, and marketing to design go-to-market plans and drive adoption of creator-enabled revenue products.

This role combines product marketing, partner management, and data-driven decision making.

Qualificações

• 5+ years in product marketing, GTM, or commercialization — ideally in a marketplace, creator economy, adtech/martech, or platform business.
• Demonstrated product sense: evaluating product-market fit, prioritizing based on partner and business impact, and giving structured product feedback.
• Strong quantitative and qualitative analytical skills: build a business case, size an opportunity, read performance data to adjust strategy.
• Excellent written and verbal communication — executive-ready narratives for partners and leadership.
• Experience designing or launching packaged/bundled solutions (pricing, tiering, self-serve vs. managed service).
• Comfortable operating with ambiguity and driving cross-functional alignment without direct authority.
• Bachelor's degree

Responsabilidades

• Lead go-to-market and partner sales for a major new feature within TikTok One, driving adoption across creator marketing agencies and brands through strategic pitching, onboarding, and execution.
• Manage core operations for business planning and growth, including annual planning, OKRs, ongoing reporting and contract work, proactively resolving business issues.
• Drive product and business adoption of creative product integrations and solutions.
• Ensure smooth launch and localization of new features or solution tiers in different North America markets.
• Develop tools, playbooks, templates, best practices for creators and brands: e.g., creator brief templates, compensation / contract models, style guides, content & campaign guidelines.
• Project manage complex integrations with various partners.
• Strong aptitude for data analysis with the ability to interpret business and partner performance metrics to drive strategic insights and inform decision-making.
• Identify opportunities to scale existing solutions for more businesses and creators.
• Define complex programs and integration paths with strategic partners to enable TikTok advertising, discovery, and creator monetization at scale.
• Navigate ambiguity, solve complex problems independently, and drive initiatives to completion with efficiency and accountability.
• Source and qualify new partnerships that fit into overall creator marketing needs.
• Represent TikTok in external meetings with executives from other companies while displaying the highest personal integrity and ethics.

Conhecimentos

Product Marketing

GTM

Partner Management

Data Analysis

Communication

Cross-Functional

Formação académica

Bachelor's degree

Descrição da oferta de emprego

TikTok is seeking a Product Marketing Manager in NA Creative Ops to lead GTM and partner adoption for TikTok One across creator marketing agencies and brands. You will collaborate with product, strategy, legal, activation, and marketing to design go-to-market plans and drive adoption of creator-enabled revenue products.

This role combines product marketing, partner management, and data-driven decision making.