Creator Growth & Advocacy Strategy Lead

TikTok; San Jose (CA); On-site; USD 108,000 - 209,000; Full time

Job summary

TikTok is seeking a creator growth and onboarding specialist for the PGC team in the San Jose area. You will identify top creators, segment by platform and impact, and work with local operations to onboard them while building long-term, trust-based relationships.

You will craft tailored growth strategies, address creator pain points with product and marketing, and design advocacy programs to amplify creators’ external influence for TikTok.

Qualifications

• Bachelor’s degree or above with 3+ years of experience in creator ecosystem, content platforms, or related fields.
• Strong understanding of YouTube, Instagram, Facebook ecosystems.
• Strong data sensitivity with the ability to use SQL for analysis and problem-solving.
• Proven ability to drive cross-functional collaboration and execution.
• Strategic thinking with a deep understanding of creator growth dynamics.
• High level of self-motivation and ability to work in a fast-paced environment.

Responsibilities

• Identify showcase creators with strong influence and segment them based on content vertical, impact, and cross-platform presence
• Partner with local operations teams to execute creator outreach and onboarding while building long-term, trust-based relationships
• Develop tailored growth and content strategies for priority creators to scale their presence and impact on TikTok
• Identify common creator pain points across product, monetization, and distribution, and collaborate with cross-functional teams to drive resolution and experience improvements
• Design and execute creator advocacy programs to amplify creators’ external influence for TikTok
• Work closely with Marketing and Product teams to align external messaging and translate creator needs into product improvements

Skills

YouTube ecosystem

Instagram ecosystem

Facebook ecosystem

SQL for analysis

Cross-functional collaboration

Creator growth dynamics

Education

Bachelor’s degree or above in relevant field

Tools

SQL

Job description

TikTok is seeking a creator growth and onboarding specialist for the PGC team in the San Jose area. You will identify top creators, segment by platform and impact, and work with local operations to onboard them while building long-term, trust-based relationships.

You will craft tailored growth strategies, address creator pain points with product and marketing, and design advocacy programs to amplify creators’ external influence for TikTok.