Creator Growth Programs Lead: Emerging Verticals

TikTok; Los Angeles (CA); On-site; USD 116,000 - 198,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Parental leave

Disability coverage

Life insurance

Wellbeing benefits

Paid holidays and sick days

Job summary

TikTok is seeking a program manager in Los Angeles to lead Emerging Verticals initiatives, shaping creator programs end-to-end from strategy to execution and measurement. You will partner with Product to drive adoption and own reporting with strong cross-functional collaboration.

Applicants bring 5+ years in program management, solid knowledge of the creator economy, data fluency, and exceptional communication.

Qualifications

• 5+ years in program management, marketing, or a closely related field.
• Solid grasp of the creator economy and hands-on experience working with creators.
• Comfort with data — dashboards, self-serve tools, and basic querying to drive decisions.
• Sharp communicator, written and verbal, across all levels.
• High ownership mentality — you spot gaps, flag them, and fix them.

Responsibilities

• Own creator programs end-to-end from strategy and planning through execution and measurement with a high degree of autonomy
• Partner closely with Product to streamline how programs run and scale
• Dig into program data to spot problems early and build solutions before they become blockers
• Keep stakeholders informed with clear, regular reporting on program performance and key insights
• Build trusted relationships across cross-functional teams including Product, Comms, Legal, and Design

Skills

Program management

Creator economy

Data dashboards

Communication

Ownership mentality

Job description

TikTok is seeking a program manager in Los Angeles to lead Emerging Verticals initiatives, shaping creator programs end-to-end from strategy to execution and measurement. You will partner with Product to drive adoption and own reporting with strong cross-functional collaboration.

Applicants bring 5+ years in program management, solid knowledge of the creator economy, data fluency, and exceptional communication.