Creator Commerce Lead — TikTok Shop & Trybe (Remote)

AG1; United States; Remote; USD 115,000 - 130,000; Full time

Benefits offered by this job

100% remote

Unlimited PTO

Paid holidays

In-person meetups

Telecom stipend

Stock options as eligible

Job summary

AG1 is seeking a driven, hands-on operator to own and scale the AG1 TikTok Shop and Trybe Program. This role oversees the P&L for TikTok Shop, from storefront and merchandising to agency management, creator/affiliate strategy, and LIVE commerce.

This role sits on the Growth team, reporting to the VP of Partnerships. This role combines program execution, strategic planning, and creator relationship building to grow creator commerce at AG1.

Qualifications

• Proven track record scaling a TikTok Shop and growing GMV.
• Hands-on knowledge of creator/affiliate programs on TikTok Shop.
• Experience owning a P&L and managing spend against targets.
• Experience building creator communities at scale (VIP/retainer).
• Strong agency management and negotiation skills.
• Analytical mindset with GMV, TAC/CAC, and conversion metrics.

Responsibilities

• Oversee the TikTok Shop P&L, balancing costs against GMV and targets.
• Own agency management for TikTok Shop and partner performance.
• Own storefront/merchandising strategy, pricing and catalog sync.
• Lead affiliate/creator strategy from onboarding to activation.
• Drive creator outreach and build a high-performing pipeline.
• Design incentives and challenges to boost content volume.
• Own creator GMV performance and reallocations to top performers.
• Oversee seeding strategy to maximize content and sales lift.
• Own LIVE commerce strategy, scheduling and post-stream analysis.
• Apply deep TikTok Shop fluency to unlock growth levers.
• Forecast, diagnose, and troubleshoot performance end-to-end.
• Own commission/incentive architecture to protect margin.

Skills

TikTok Shop

P&L ownership

Creator/affiliate program

Agency management

Live commerce

GMV tracking

Paid media insights

Negotiation

Tools

TikTok Shop Platform

Affiliate Center

Job description

AG1 is seeking a driven, hands-on operator to own and scale the AG1 TikTok Shop and Trybe Program. This role oversees the P&L for TikTok Shop, from storefront and merchandising to agency management, creator/affiliate strategy, and LIVE commerce.

This role sits on the Growth team, reporting to the VP of Partnerships. This role combines program execution, strategic planning, and creator relationship building to grow creator commerce at AG1.