Creative Strategist — Paid Social (Apps)

Mindful; California; On-site; USD 90,000 - 130,000; Full time

Job summary

Mindful is seeking a Creative Strategist to own concepting and scripting for paid social apps. You will translate Meta performance data into compelling creative directions and scripts that our US-based editors can execute, shaping high-impact campaigns.

You will study competitors, monitor organic trends, and synthesize insights into fresh angles. The role rewards strong writers who can merge data with taste in a small, autonomous team.

Qualifications

• 4+ years of experience with UGC or creator-led ads.
• Experience with UGC related to software/apps is a bonus.
• Understanding of Meta ads and how to use Meta Ads Manager.
• Strong writing ability (concepts, hooks, scripts and creative direction).
• Ability to synthesize data, trends, and intuition into new concepts.

Responsibilities

• Interpret performance: Analyze Meta ad results and extract clear creative insights.
• Study the target customer and track competitors, identify patterns and opportunities.
• Develop strategy: Turn insights into creative angles and concepts.
• Write scripts: Produce clear, well-structured performance scripts for creators to film.
• Raise the bar: Improve creative quality, taste, and strategic rigor across concepts.

Skills

UGC/creator-led ads

Meta ads management

Creative writing

Data synthesis

Concept development

Tools

Meta Ads Manager

Job description

Creative Strategist — Paid Social (Apps)

About Mindful

While most agencies race to the bottom by producing the cheapest UGC at the highest volume possible, Mindful takes the opposite approach. Because of our extremely talented internal team, our systems, and our creator relationships, we're able to produce high-quality, on-brand performance creative that converts at a much higher hit-rate than what other agencies perform at. We're young, and growing insanely fast (80% YoY) for a company that has literally no sales team. All word of mouth.

The Role

We’re hiring a Creative Strategist to own the concepting and script-writing behind some of our ads. You’ll interpret Meta performance data, study competitors and organic trends, synthesize insights into ad concepts, and then write the scripts and direction that bring those concepts to life.

What You’ll Do

• Interpret performance: Analyze Meta ad results in ad platform (hooks, retention, thumb-stop, CPA) and extract clear creative insights.
• Study the target customer: Track competitors, winning ads, and organic content surrounding client's niches, to identify patterns and opportunities.
• Develop strategy: Turn insights into creative angles and concepts.
• Write scripts: Produce clear, well-structured performance scripts that creators can film.
• Raise the bar: Push creative quality, taste, and strategic rigor across every concept shipped.

What Success Looks Like

The team looks at your work and goes… "this person is good!" (AKA having good taste). Your concepts outperform both Mindful's past work and other agencies (if they're also on the account). Your scripts are clear, strategic, and flow as if spoken. No typos. Creative decisions are backed by data and taste. Having great concepts that are done before the deadline.

What We’re Looking For

Must‑Haves

• 4+ years in experience working with UGC or creator‑led ads.
• Bonus points if there's experience working with UGC-related to software/tech/apps.
• Understanding of Meta ads and how to use Meta ads manager.
• Strong writing ability (concepts, hooks, scripts and creative direction).
• Ability to synthesize data, trends, and intuition into new concepts.

SOMEONE WHO HAS A VISION AND TASTE.

Why Mindful

You’ll work on fewer, better ideas— not endless garbage. High autonomy. Small, extraordinarily competent team who care deeply about what we're doing. You'll actually be making great, engaging videos. We pay very expensive creators to film and have rockstar US-based editing team. So if you write good concepts, the end result will be something to be proud of. We work with companies like Heygen, Descript, Kalshi, Strava, and many other awesome apps and software.