Creative Strategist (Paid Social)

Beam; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical benefits

Unlimited PTO

401k 4% match

Work from Anywhere bank

Wellness stipend

Commuter benefits

Job summary

Beam is seeking a Creative Strategist (Paid Social) to blend analytical media buying with compelling storytelling. You will craft creative briefs for our video editors and designers, write scripts and hooks, and lead testing across Meta and TikTok to drive performance.

You will collaborate with the Paid Social Lead to shape the weekly testing agenda, and you will innovate testing methodologies to optimize visuals, props, text overlays, and CTAs.

Qualifications

• 3–6 years in creative strategy, copywriting, or performance marketing in DTC/Ecommerce or an agency
• Able to translate data into briefs for video editors and designers
• Knowledge of AIDA and PAS frameworks; understands Reel/Story/Feed formats

Responsibilities

• Translate data and goals into actionable Creative Briefs for editors/designers
• Support scripts, hooks, and headlines; differentiate brand story vs direct-response hooks
• Define weekly Creative Testing Agenda with Paid Social Lead
• Design tests for Visual Hooks, Value Props, Text Overlays, CTAs
• Identify Creative Fatigue and prep next iterations
• Lead weekly Creative Review with metrics breakdown (Thumb-Stop Ratio, Hold Rate, CTR, CR)
• Turn insights into action; fix CTA when hold high but clicks low
• Build a Swipe File of competitor ads and trends for TikTok and Meta

Skills

Creative strategy

Copywriting

Performance marketing

Data interpretation

Storyboarding

A/B testing

TikTok/Meta knowledge

Tools

CapCut

Canva

Premiere

ChatGPT

Gemini

Job description

About The Role

We are looking for a Creative Strategist (Paid Social) who combines the analytical brain of a media buyer with the storytelling instincts of a copywriter. Reporting directly to our Performance Marketing Lead, you will be the architect of our creative testing roadmap. Your job is not to "make things look pretty." Your job is to analyze why an ad is working (or failing), hypothesize new angles, and write the detailed briefs that empower our design team to produce winning assets for Meta (Facebook/Instagram) and TikTok.

What You'll Do

• Translate raw data and marketing goals into clear, actionable Creative Briefs for our video editors and graphic designers.
• Support the creation of high-performing scripts, hooks, and headlines. You understand the difference between a "brand story" and a direct-response "hook" that stops the scroll in the first 3 seconds.
• Partner with the Paid Social Lead to define the weekly Creative Testing Agenda.
• Innovate on testing methodologies. You won't just test "Video A vs. Video B." You will design tests for specific variables: Visual Hooks, Value Props, Text Overlays, and CTAs.
• Identify "Creative Fatigue" before it happens and have the next round of iterations ready to launch.
• Lead the weekly "Creative Review" meeting. You will present a breakdown of creative metrics (Thumb-Stop Ratio, Hold Rate, Click-Through Rate, Conversion Rate).
• Turn insights into action. If a video has a high hold rate but low clicks, you are the one who writes the brief to fix the CTA.
• Build and maintain a "Swipe File" of competitor ads and trending formats on TikTok and Meta. You are the team's eyes on the ground for what is currently working in the market.

Who You Are

• 3-6 years in a creative strategy, copywriting, or performance marketing role within DTC, Ecommerce or an Agency.
• Comfortable looking at a spreadsheet in Excel to find the winner, but you are equally comfortable writing a storyboard for a video editor.
• You understand the psychology of selling. You know frameworks like AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitation, Solution).
• You know the difference between a Reel, a Story, and a Feed post. You understand "safe zones" and native platform aesthetics.
• You can manage high volumes of creative requests and keep the feedback loop between buyers and designers moving fast.

Bonus

• Basic video editing skills (CapCut, Canva, Premiere) to create "Frankenstein" edits or mockups for the design team.
• Experience using AI tools (ChatGPT, Gemini) to speed up ideation and storyboarding.

Location & Benefits: Boston, MA; New York, NY (Hybrid: 3 days/week in office) or Remote

We Offer

• Fully covered medical benefits + dependent contributions
• Unlimited PTO
• 401k with up to 4% match
• “Work from Anywhere” bank
• Wellness stipend for health & fitness
• Commuter benefits

These are the Values that Guide our Decisions in the Business:

People First

We take care of ourselves, our teammates and our customers equally

Constant Improvement

Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business

Transparent and Open Communication

Say it straight or it comes out crooked- respectful and direct communication always

Ego is the Enemy

Always stay humble, hungry, and curious

Think Like an Owner

How are my actions or this moment going to affect the big picture?

Risk Taking

Make informed bets and emotionally move on from the ones that don't work

Creativity and Rapid Iteration

Think big, fail fast and inexpensively