Creative Strategist

Easy Street Brands; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Easy Street Brands is seeking a Creative Strategist to scale a wellness brand. You will translate customer insights and campaign results into compelling concepts, briefs, and a focused testing roadmap, working closely with Growth, editors, designers, and freelancers to guide creative from idea through launch and iteration.

You'll develop angles, hooks, scripts, and messaging while keeping production organized and ensuring each test yields actionable learnings for growth and performance.

Qualifications

• 3-5+ years of experience in creative strategy, performance creative, or paid social at a DTC brand or agency
• Strong understanding of Meta ad creative and how creative influences acquisition performance, including ROAS and CAC
• Experience developing concepts, hooks, scripts, and briefs for paid social
• Experience directing and giving actionable feedback to editors, designers, and other creatives
• Ability to interpret performance metrics and turn findings into clear creative decisions
• Strong visual and narrative storytelling skills across digital formats
• Comfort working across Creative, Growth, and Brand teams
• Proficiency in Figma, Notion, Slack, and asset organization or production tools
• Strong project management skills and attention to detail
• Ability to balance strategic thinking with day-to-day execution
• Comfort working autonomously in a fast-paced remote environment

Responsibilities

• Own creative ideation and strategy for paid acquisition, with a primary focus on Meta
• Develop concepts, hooks, scripts, and messaging grounded in customer needs, product benefits, and performance insights
• Write and manage clear creative briefs that give editors, designers, and creators actionable direction
• Partner closely with Growth and Media Buying to interpret results, identify winning patterns, and prioritize new tests
• Build and maintain a creative testing roadmap that balances new concepts with iterations of proven winners
• Coordinate timelines, feedback, and deliverables across editors, designers, and freelancers
• Research customer reviews, competitor ads, platform trends, and cultural moments to uncover relevant creative opportunities
• Give specific, constructive feedback that strengthens storytelling, clarity, and conversion potential
• Track creative performance and share learnings that inform future production and business decisions
• Maintain an organized creative tracker and testing log in Notion
• Help build repeatable workflows that improve production speed, quality, and accountability
• Work with internal stakeholders to ensure wellness messaging is accurate and aligned with approved product claims and platform requirements

Skills

Creative strategy

Meta ads knowledge

Paid social

Brief writing

Editorial feedback

Data-driven decision making

Collaboration across teams

Remote collaboration

Tools

Figma

Notion

Slack

Job description

You’re equal parts performance-focused and creatively curious. You know how to turn customer insights, performance data, and a strong idea into ads that convert.

You love developing new angles, writing clear briefs, and working closely with creatives to bring concepts to life. You’re excited to test quickly, learn from results, and build on what’s working.

If strong ads are launching weekly, testing is producing useful insights, and the creative pipeline is moving smoothly, you’re doing your job.

About the Job

TL;DR - We’ll know you’re the one if…

You’re equal parts performance-focused and creatively curious. You know how to turn customer insights, performance data, and a strong idea into ads that convert.

You love developing new angles, writing clear briefs, and working closely with creatives to bring concepts to life. You’re excited to test quickly, learn from results, and build on what’s working.

If strong ads are launching weekly, testing is producing useful insights, and the creative pipeline is moving smoothly, you’re doing your job.

About the Job

We’re looking for a Creative Strategist to help scale an early-stage, high-growth wellness brand.

You’ll help shape our performance creative strategy, translating customer insights and campaign results into compelling concepts, clear briefs, and a focused testing roadmap. Working closely with Growth and a lean team of editors, designers, and freelancers, you’ll guide creative from initial idea through launch and iteration.

This role combines creative strategy with hands‑on execution. You’ll develop angles, hooks, scripts, and messaging while keeping production organized and making sure each test helps us learn something useful.

It’s an opportunity to influence how a young brand shows up, connects with customers, and grows.

What You’ll Do

• Own creative ideation and strategy for paid acquisition, with a primary focus on Meta
• Develop concepts, hooks, scripts, and messaging grounded in customer needs, product benefits, and performance insights
• Write and manage clear creative briefs that give editors, designers, and creators actionable direction
• Partner closely with Growth and Media Buying to interpret results, identify winning patterns, and prioritize new tests
• Build and maintain a creative testing roadmap that balances new concepts with iterations of proven winners
• Coordinate timelines, feedback, and deliverables across editors, designers, and freelancers
• Research customer reviews, competitor ads, platform trends, and cultural moments to uncover relevant creative opportunities
• Give specific, constructive feedback that strengthens storytelling, clarity, and conversion potential
• Track creative performance and share learnings that inform future production and business decisions
• Maintain an organized creative tracker and testing log in Notion
• Help build repeatable workflows that improve production speed, quality, and accountability
• Work with internal stakeholders to ensure wellness messaging is accurate and aligned with approved product claims and platform requirements

You’ll Love This Role If…

• You thrive in a fast-paced environment with frequent creative testing
• You enjoy using data and customer insights to sharpen your ideas
• You like taking concepts all the way from brief to launch and iteration
• You’re naturally curious and constantly collecting inspiration
• You enjoy giving clear direction and collaborating closely with creatives
• You want to help build the creative systems and playbooks for a growing brand

You’ll Hate This Role If…

• You prefer long production cycles with infrequent feedback
• You avoid performance metrics or creative critique
• You want to hand off a brief without staying involved in execution
• You struggle to manage competing deadlines or keep projects moving
• You need established processes for every situation
• You dislike revisiting an idea based on what the results show

Must-Have Requirements

• 3-5+ years of experience in creative strategy, performance creative, or paid social at a DTC brand or agency
• Strong understanding of Meta ad creative and how creative influences acquisition performance, including ROAS and CAC
• Experience developing concepts, hooks, scripts, and briefs for paid social
• Experience directing and giving actionable feedback to editors, designers, and other creatives
• Ability to interpret performance metrics and turn findings into clear creative decisions
• Strong visual and narrative storytelling skills across digital formats
• Comfort working across Creative, Growth, and Brand teams
• Proficiency in Figma, Notion, Slack, and asset organization or production tools
• Strong project management skills and attention to detail
• Ability to balance strategic thinking with day-to-day execution
• Comfort working autonomously in a fast‑paced remote environment

Nice to Have

• Experience with wellness, supplement, or consumer health brands
• Experience developing UGC, creator-led ads, testimonials, and product education content
• Familiarity with advertising policies and claims considerations for wellness products
• Experience using AI tools to support research, ideation, scripting, and creative workflows
• Experience helping build a performance creative process for an early-stage brand

What You Can Expect

• Remote Work Opportunity — Collaborate remotely with Growth and Creative teams
• Autonomy & Ownership — Take meaningful responsibility for creative strategy, testing priorities, and execution
• Direct Impact — Help shape the messaging and creative direction of a brand in its early stages
• Fast Feedback & Execution — Work with a team that values clear communication, quick decisions, and continuous learning
• Room to Grow — Expand your impact as the brand and creative team scale

Why Join Us?

This is an opportunity to help build the creative engine behind an early-stage, high-growth wellness brand.

You’ll have direct ownership of the ideas we test, close collaboration with the people managing performance, and the opportunity to turn what you learn into stronger messaging and better ads.

If you enjoy connecting customer insight with creative execution—and want to see your work directly influence a brand’s growth,we’d love to hear from you.