Creative Performance Lead

Peggy; United States; Remote; USD 120,000 - 210,000; Full time

Job summary

Peggy is building a category-defining AI assistant for parents. We’re seeking a hands-on operator to design and run a video‑first growth engine on Meta (IG/FB), turning raw UGC into scalable, profitable user acquisition.

You will own Meta campaigns, optimize for retention and conversion, extract learnings, and deliver weekly recommendations to the founder. This role requires rapid iteration in a post‑iOS14 world.

Qualifications

• Must have personally run Meta paid social for subscription or freemium apps.
• Built or operated a UGC-heavy video ad system.
• Worked with low-signal attribution environments.
• Made real budget tradeoffs and lived with the consequences.

Responsibilities

• Design and operate a video-first growth engine for Meta on IG/FB.
• Own campaign structure, budgets, and kill criteria; treat creative as main lever.
• Translate ad performance into messaging insights and product feedback.
• Maintain a clean testing log and share weekly recommendations with the founder.
• Support secondary channels (Apple Search Ads) only if justified.

Skills

Meta paid social

UGC video ads

A/B testing

Budget management

Analytics

Tools

Facebook Ads Manager

GA4

Job description

THE MANDATE

Peggy is building a category-defining AI assistant for parents. Our growth engine will be Meta (IG/FB) video ads, driven by high‑velocity creative iteration. Your job is not “run ads.” Your job is to build a repeatable creative‑performance system that turns raw video into profitable user acquisition - without breaking trust. If you optimize vanity metrics, over‑promise emotionally, or need a big team to function, this role is not for you.

WHAT YOU OWN (END‑TO‑END)

1. Meta Video Growth Engine (Primary) Design and operate a video‑first creative system for IG/FB

   • Turn raw UGC, screen recordings, and B‑roll into:
   • 10–30 hook variations per concept
   • Multiple pacing and framing cuts
   • Emotionally distinct angles (stress relief, chaos calm, guilt competence)
   • Separate idea testing from execution quality
   • Optimize for thumb‑stop, retention, and conversion - not production value

2. Media Buying & Spend Discipline Own Meta campaign structure, budgets, and kill criteria Treat creative as the primary optimization lever Operate confidently in a post‑iOS14 / SKAN‑imperfect world Kill spend fast when signals are wrong Scale only what proves itself

3. Signal Extraction & Learning Loops Translate ad performance into:

   • Messaging insights
   • Product feedback
   • Landing page learnings
   • Maintain a clean testing log (what worked, what failed, why)
   • Share clear, opinionated recommendations with the founder weekly

4. Secondary Channels (Support, not focus)

   • Apple Search Ads (defensive + intent capture)
   • Static ads only if performance justifies them
   • No channel sprawl without explicit approval

WHAT YOU DO NOT OWN

• Brand marketing fluff
• Influencer management
• TikTok organic strategy
• PR, partnerships, or “full‑funnel storytelling”
• Big‑team coordination

This is a hands‑on operator role.

REQUIRED EXPERIENCE

• You must have: personally run Meta paid social for subscription or freemium apps
• Built or operated a UGC‑heavy video ad system
• Worked with low‑signal attribution environments
• Made real budget tradeoffs (and lived with the consequences)

Bonus (not required)

• Former app founder
• Experience in utilities, wellness, parenting, productivity, or consumer SaaS

Originally posted on Himalayas