Creative Strategist — Part-Time

CommerceLabs; United States; Hybrid; USD 90,000 - 150,000; Full time

Job summary

Nusava seeks a Creative Strategist to own end-to-end ad concepts for our health-and-wellness brand. You will write scripts, direct visuals, and oversee revisions to ensure output matches your vision in a high-output, AI-native environment.

You will build modular scripts for multiple formats (VSL, whiteboard, UGC, and static) and conduct daily content research to feed a growing content bank. Remote-first with flexible geography.

Responsibilities

• Architect ads end to end - own the concept, write the script, and brief the hook and each scene in detail (including who should appear on screen and how) so production can execute it.
• Write modular, re-skinnable scripts so one concept produces across multiple formats (faceless VSL, Pixar/claymation, whiteboard/stick-figure, UGC, statics), each with multiple hook variations.
• Produce video and static concepts at volume using our AI workflows and static-image generation system.
• Review outputs, not just write them - check every concept against your intent, give feedback, and work with editors to get it right.
• Run daily content research - pull winning ads (Meta-first), break them down scene-by-scene, and build a reusable content bank, including angles from outside supplements (telehealth, HRT, other DR categories).
• Develop ICPs and angles - cast a wide net on buyer motivations and pain points, then go deep on specific avatars to find sharper angles.
• Validate what's working using ad libraries and site-traffic/competitive tools to judge real conversion versus just running, and model what's proven.

Skills

Creative strategy

Direct-response ads

Scriptwriting

Video direction

Content research

Claude

Tools

Claude

Job description

Why This Role Matters

We're building the DTC creative engine for Nusava, a health-and-wellness supplement brand running paid social (Meta-first). We need a Creative Strategist who architects winning direct-response video and static ads end to end - not a copywriter who hands off scripts. You'll own the concept, write the script, direct the visual, and stay involved through review so what comes back matches what you envisioned. This is a high-output, AI-native role: you'll use Claude and our internal systems to move fast, but what we're really hiring for is judgment - the analytical rigor to know what's working, married to the taste to create what converts.

What You'll Do

• Architect ads end to end - own the concept, write the script, and brief the hook and each scene in detail (including who should appear on screen and how) so production can execute it.
• Write modular, re-skinnable scripts so one concept produces across multiple formats (faceless VSL, Pixar/claymation, whiteboard/stick-figure, UGC, statics), each with multiple hook variations.
• Produce video and static concepts at volume using our AI workflows and static-image generation system.
• Review outputs, not just write them - check every concept against your intent, give feedback, and work with editors to get it right.
• Run daily content research - pull winning ads (Meta-first), break them down scene-by-scene, and build a reusable content bank, including angles from outside supplements (telehealth, HRT, other DR categories).
• Develop ICPs and angles - cast a wide net on buyer motivations and pain points, then go deep on specific avatars to find sharper angles.
• Validate what's working using ad libraries and site-traffic/competitive tools to judge real conversion versus just running, and model what's proven.

Why You'll Love It

• High creative ownership - you architect the concept and stay involved through final review, not just hand off a script.
• AI-native workflow - Claude and internal systems built to help you move fast, not slow you down.
• Success is measured on real business impact - contribution margin, CAC, and net-new customers, not just script volume.
• Remote-first with flexible geography.