Creative Strategist: Data-Driven Ad Creative

Together Light; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Together Light Inc. is seeking a Creative Strategist to own creative for paid acquisition across Meta, Google, YouTube, and TikTok. You will translate customer insights into compelling concepts, develop hooks and scripts, and guide briefs for designers and agencies.

You’ll build a data-driven, scalable creative system with a focus on testing and performance. This hands-on role requires collaboration with designers, editors, and AI tools to accelerate production.

Qualifications

• 3+ years developing performance marketing creative for digital advertising (Meta, Google, YouTube, TikTok, or similar)
• Proven track record of advertising that drives measurable business results (acquisition, conversion, retention)
• Strong copywriting and storytelling skills; ability to identify emotional hooks and compelling messages
• Experience creating both video and static advertising creative
• Experience developing creative briefs and directing production teams or agencies
• Strong analytical mindset with ability to interpret creative performance data and identify patterns
• Experience with A/B testing, creative experimentation, and optimization
• Excellent organizational skills and meticulous attention to detail
• Experience working with designers, video editors, and production teams
• Comfortable using or learning AI-powered creative tools (Creatify, etc.)
• Ability to manage multiple creative projects simultaneously without losing quality
• Excellent written and verbal communication skills

Responsibilities

• Own advertising creative for our paid acquisition machine—develop, produce, and optimize ads across Meta, Google, YouTube, TikTok, and future channels
• Own the creative strategy and production that makes campaigns effective; study customers to inform messaging and hook development
• Build a system where every creative teaches the organization something; analyze performance, identify winners, document learnings, create playbooks
• Hands-on role: write briefs, direct production, analyze performance, and communicate insights; align with Performance Marketing Lead
• Aim to build a creative operation that improves over time, producing stronger ideas faster and gaining a competitive advantage through systematic intelligence
• Translate customer insights into compelling concepts and campaigns; develop hooks, headlines, scripts, offers, CTAs
• Write clear briefs guiding designers, external agencies, and AI tools; ensure testing hypotheses and success metrics
• Lead production of ~10 new video ads per week plus supporting static creative; manage production schedule
• Collaborate with internal designers, external agencies, and AI platforms to produce polished assets
• Master AI tools and scale their use without sacrificing quality; ensure brand consistency in assets
• Maintain a 2–3 week ahead production schedule to support testing roadmap
• Build and maintain a searchable creative library organized by audience, messaging, hook, offer, style
• Document performance data for each asset; link performance to creative attributes
• Identify creative patterns (hooks, messaging, visuals) and fatigue trends; document patterns
• Create playbooks capturing winning creative patterns (Hook, Messaging, Visual Playbooks)
• Ensure each test contributes to organizational learning and reduces reliance on intuition
• Partner with Performance Marketing Lead to analyze performance across messaging, style, offer, format, and audience
• Identify winning concepts and underperforming themes; detect fatigue early
• Deliver weekly performance reports with data-backed insights and recommendations
• Present data-supported recommendations for future focus
• Review customer interviews, surveys and market research to derive insights on motivations, objections, desires, pain points
• Analyze research data to identify patterns and opportunities; monitor dating-related trends
• Develop quarterly customer insight briefings for leadership with actionable creative recommendations
• Continuously improve creative intake, briefing, production, and delivery workflows
• Develop standards for briefs, asset specs, naming conventions, and folder organization
• Master AI platforms, design tools, and asset management systems
• Document processes, standards, and best practices for team continuity and scaling

Skills

Performance marketing

Advertising copywriting

Video advertising

Static advertising

Creative briefs

Direction of production

Analytical mindset

A/B testing

Project management

AI creativity tools

Creative experimentation

Communication skills

Tools

Creatify

Job description

Together Light Inc. is seeking a Creative Strategist to own creative for paid acquisition across Meta, Google, YouTube, and TikTok. You will translate customer insights into compelling concepts, develop hooks and scripts, and guide briefs for designers and agencies.

You’ll build a data-driven, scalable creative system with a focus on testing and performance. This hands-on role requires collaboration with designers, editors, and AI tools to accelerate production.