Lead Paid Creative Strategist — Data-Driven Ad Leader

Shinesty, Inc.; Austin (TX); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Relocation assistance

Hybrid schedule

Equipment provided (laptop)

AI platforms access

Health, dental, vision insurance

Flexible PTO

Flexible working hours

Dog-friendly office

Product discounts

Job summary

Shinesty, Inc. seeks a Lead Creative Strategist to own paid creative across in-house and agency partners. You’ll drive the creative roadmap, test execution, and analytics-driven optimization, while personally contributing top ads in Shinesty's voice.

You’ll manage in-house producers and external agencies, balance humor with data, and ship ads that scale across Meta, YouTube, and more. A strong track record in paid creative strategy is required.

Qualifications

• 5+ years in paid creative strategy or performance marketing for a DTC or e-commerce brand.
• Fluent in creative analytics and paid KPIs (e.g., hook rate, CTR, ROAS).
• Strong leadership of producers, designers, editors, and agencies.
• Able to pitch concepts and translate data into tests and roadmaps.
• Excellent written and verbal communication; adaptable voice for Shinesty.

Responsibilities

• Own the creative roadmap: set pipeline, angles, formats, and order.
• Concept new ads, script, and copy in Shinesty's voice.
• Build a real testing system with hypotheses, variables, and cadence.
• Analyze creatives’ performance and decide scaling or淘replace actions.
• Diagnose underperformers and improve components (hook, offer, format).
• Lead in-house producers and agencies; manage briefs and reviews.
• Collaborate with photographers, designers, editors, and media buyers.
• Ship high-impact ads and refine concepts quickly using AI tools.

Skills

Creative analytics

Paid KPIs

Team leadership

Strategic thinking

Script writing

Tools

Northbeam

Job description

Shinesty, Inc. seeks a Lead Creative Strategist to own paid creative across in-house and agency partners. You’ll drive the creative roadmap, test execution, and analytics-driven optimization, while personally contributing top ads in Shinesty's voice.

You’ll manage in-house producers and external agencies, balance humor with data, and ship ads that scale across Meta, YouTube, and more. A strong track record in paid creative strategy is required.