Performance Creative Strategist: Scale High-Impact Ads

Creative Strategist Jobs; Vancouver (WA); On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

Healthcare

401k

Catered lunch

Coffee and snacks

Parking

Competitive pay

Job summary

Creative Strategist Jobs is seeking a results-oriented creative strategist to craft high-converting video scripts and ad copy for Meta, YouTube, TikTok, and CTV. You will research audiences, develop hooks, and direct production from brief to final cut, aligning messaging with performance data.

You will own concepts across formats, collaborate with media buyers, and iterate based on metrics like CPC and watch time to scale winning ads. Strong writing and data literacy are essential.

Qualifications

• 2+ years of experience in creative strategy, performance marketing, or direct response advertising.
• Familiarity with creative performance data in Meta Ads Manager, Google Ads, or similar platforms.
• Experience adapting winning ads across formats, platforms, or markets.
• Experience working with a creative review or compliance process.
• A track record of personally writing scripts or briefs for live paid direct-response campaigns and using performance data to improve results.
• Experience taking a concept from idea to production, including giving clear, actionable feedback to editors or asset producers.
• Strong strategic thinking, copywriting, creative analysis, and consumer psychology skills.
• Ability to translate performance data into scalable creative concepts and actionable testing frameworks.
• Experience using AI for research, drafting, or prototyping, with the judgment to review and improve its output.

Responsibilities

• Write high-converting video scripts and static ad copy for paid campaigns across Meta, YouTube, TikTok, and CTV. Formats include UGC, story ads, native ads, and statics.
• Research customers, offers, and competitor ads to understand what motivates people, what makes them hesitate, and which angles are worth testing.
• Develop hooks, messaging, and calls to action that fit the audience, offer, and placement.
• Own the concept and decide how it should come to life for each format and placement.
• Turn that vision into clear Notion briefs that video editors and asset generators can execute. Include the script, visual references, and direction on key shots, pacing, or on-screen copy.
• Review cuts and assets, give specific feedback, and coordinate revisions and approvals before launch.
• Use platform performance data to understand why an ad is or isn’t working. Review metrics such as thumbstop ratio, average watch time, cost per click (CPC), and click-to-lead conversion rate.
• Work with your assigned media buyers to connect those metrics to lead quality and profitability.
• Prioritize new concepts and iterations with your buyers. Decide what to change, define what each test should tell you, and use the results to guide the next brief.
• Build on winning ads by creating variations that improve performance or help the concept scale across more audiences and placements. Adapt each version to the platform where it will run.

Skills

Creative strategy

Performance marketing

Direct response

Copywriting

Data-driven

AI for research

Tools

Meta Ads Manager

Google Ads

Job description

Creative Strategist Jobs is seeking a results-oriented creative strategist to craft high-converting video scripts and ad copy for Meta, YouTube, TikTok, and CTV. You will research audiences, develop hooks, and direct production from brief to final cut, aligning messaging with performance data.

You will own concepts across formats, collaborate with media buyers, and iterate based on metrics like CPC and watch time to scale winning ads. Strong writing and data literacy are essential.