Creative Product Marketing Senior

USAA Life Insurance Company; United States; Hybrid; USD 120,000 - 180,000; Full time

Job summary

USAA Life Insurance Company is seeking a Creative Product Marketing Senior to drive strategy, governance, and optimization of the P&C marketing landing page ecosystem. You will partner with product marketing, design, web, analytics, content, and operations to deliver personalized experiences that boost engagement and conversion.

This remote-eligible role in the continental U.S. includes collaboration with on-site teams as needed and occasional travel; relocation is not offered.

Qualifications

• Experience collaborating with key partners and stakeholders.
• Strong analytical and communication skills.
• Understanding of test-and-learn agendas and data interpretation.
• Experience in product marketing and regulated consumer products.

Responsibilities

• Develop and execute creative marketing strategies and campaigns for landing pages.
• Define messaging and user journeys to improve engagement and conversion.
• Lead testing programs (A/B, multivariate) and measurement frameworks.
• Ensure brand consistency, accessibility, and compliance in marketing assets.
• Collaborate across product marketing, design, web, analytics, content and operations teams.

Skills

Collaboration

Communication

Analytical skills

Test-and-learn

Product marketing

Education

Bachelor's degree

Job description

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values - honesty, integrity, loyalty and service - define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

The Creative Product Marketing Senior, Landing Page Performance, leads the strategy, governance, and optimization of the P&C insurance marketing landing page ecosystem, driving scalable, high-performing digital experiences that support business, campaign, and member acquisition goals. This role partners closely with product marketing, design, web, analytics, content, and operations teams to develop audience-centric landing page strategies, define messaging and user journeys, and deliver personalized experiences that improve engagement and conversion. Responsible for establishing testing and experimentation programs, performance measurement frameworks, and best practices, this role identifies opportunities to optimize the customer journey while ensuring brand consistency, accessibility and operational excellence. The role also serves as the primary stakeholder for landing page platforms, analytics integrations, and emerging capabilities, translating business needs into innovative digital experiences that drive measurable results.

This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on‑site 4 days per week.

Relocation assistance is not available for this position.

What you'll do:

• Supports the development and implementation of the creative and marketing communication strategy, campaign ideas, marketing communication plans and the development, creation, and optimization of the campaign assets for products they support.
• Knowledge of business drivers, relevant consumer, customer, and channel trends and insights to lead the marketing communications strategy of each product.
• Provides insights into management on the creative marketing budget and may partner with external agencies ensuring that business objectives are achieved efficiently.
• Provides input into innovative ways to continuously build product presence through best‑in‑class creative assets; recommends new trends and positioning opportunities to drive marketing efficiency.
• Supports the future strategy and growth plans for all products in the purview.
• Participates in the agile marketing process.
• Supports the process and timeline for delivering integrated marketing plans from business review through activation and optimization.
• Understanding of the Integrated Marketing Communications Plan (IMCP); supports the development of the activation (creative) briefs.
• May provide input into the development of the Brand Strategic Positioning.
• Understands product related regulations, and risk and compliance requirements.
• Keeps USAA brand and our mission to serve the military community at the forefront of our creative marketing assets.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor's degree; OR 4 years of relevant education and/or experience.
• 6 years of relevant work experience including hands‑on experience in developing and managing creatives.
• Experience collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
• Business acumen in the areas of business operations, industry practices and emerging trends.
• Understands a test-and-learn agenda, with the ability to analyze and interpret test data and create new hypotheses through customer and competitor insights.
• Experience in Product Marketing, including understanding of specific laws and rules that govern consumer products.
• Effective communication skills (verbal and written).
• Strong analytical skills with the ability to analyze and evaluate information.

What sets you apart:

• Experience in financial services marketing (insurance, banking, wealth management, fintech, lending, or investment services), with an understanding of regulated marketing environments and customer acquisition challenges.
• Proven success developing and scaling landing page programs that support lead generation, customer acquisition, product adoption, and revenue growth objectives.
• Hands‑on experience leading testing and experimentation programs, including A/B testing, multivariate testing, hypothesis development, and conversion optimization methodologies.
• Strong understandi