Creative Lead (Copy) for Marine Brand Campaigns

Brunswick Corporation; Chicago (IL); Hybrid; USD 88,000 - 115,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401(k) with company match

Wellbeing program

Product purchase discounts

Job summary

Brunswick Corporation's Creative Services team is seeking a Creative Lead (Copy) to shape the voice of Mercury Marine. You’ll define captivating copy, mentor junior writers, and collaborate with design, web, video and production to deliver work that moves the brand forward.

You’ll translate business goals into messaging across digital and print channels, lead campaign concepts, and ensure consistent brand voices while meeting tight deadlines and KPIs.

Qualifications

• 8+ years in an advertising/marketing agency or in-house marketing department.
• Bachelor's degree preferred but may be waived for candidates with relevant experience and exceptional portfolio.
• Experience in collaboratively developing creative campaign concepts.
• Ability to produce copy across marketing channels while flexing the tone to remain on brand, but relevant to different audience segments.
• Demonstrated ability to adhere consistently to a brand’s voice and move fluidly between multiple brand voices.
• Strong time management to meet tight deadlines while working on simultaneous projects.
• Experience editing and proofreading according to multiple style guides with acute attention to detail.
• Basic understanding of SEO keyword usage.
• Portfolio that demonstrates creative marketing copy across channels for multiple client

Responsibilities

• Form/establish an ownable brand voice across Mercury Marine and other brands.
• Contribute creatively and strategically to evolving brand and business objectives.
• Develop messaging that fulfills brand objectives across customer journeys.
• Lead development of standout campaign concepts with cross-functional teams.
• Translate business goals into concepts that drive KPIs.
• Create copy for digital and print channels (ads, web, catalogs, brochures, POS).
• Support omnichannel marketing for B2C/B2B campaigns across channels.
• Prepare and present pitches to creative and internal stakeholders.
• Write attention-grabbing headlines based on data insights.
• Guide junior team members to uphold quality and growth.
• Review proofs for spelling/grammar per in-house style guides.
• Reach diverse marine consumers through compelling copy across touchpoints.

Skills

Brand voice development

Campaign concept development

Copywriting across channels

Mentorship of junior writers

Editing & proofreading

SEO basics

Time management

Cross-team collaboration

Portfolio demonstration

Education

Bachelor's degree or equivalent experience

Job description

Brunswick Corporation's Creative Services team is seeking a Creative Lead (Copy) to shape the voice of Mercury Marine. You’ll define captivating copy, mentor junior writers, and collaborate with design, web, video and production to deliver work that moves the brand forward.

You’ll translate business goals into messaging across digital and print channels, lead campaign concepts, and ensure consistent brand voices while meeting tight deadlines and KPIs.