Senior Copywriter

Brunswick Corporation; Chicago (IL); Hybrid; USD 88,000 - 115,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401(k) with company match

Wellbeing program

Product purchase discounts

Job summary

Brunswick Corporation's Creative Services team is seeking a Creative Lead (Copy) to shape the voice of Mercury Marine. You’ll define captivating copy, mentor junior writers, and collaborate with design, web, video and production to deliver work that moves the brand forward.

You’ll translate business goals into messaging across digital and print channels, lead campaign concepts, and ensure consistent brand voices while meeting tight deadlines and KPIs.

Qualifications

• 8+ years in an advertising/marketing agency or in-house marketing department.
• Bachelor's degree preferred but may be waived for candidates with relevant experience and exceptional portfolio.
• Experience in collaboratively developing creative campaign concepts.
• Ability to produce copy across marketing channels while flexing the tone to remain on brand, but relevant to different audience segments.
• Demonstrated ability to adhere consistently to a brand’s voice and move fluidly between multiple brand voices.
• Strong time management to meet tight deadlines while working on simultaneous projects.
• Experience editing and proofreading according to multiple style guides with acute attention to detail.
• Basic understanding of SEO keyword usage.
• Portfolio that demonstrates creative marketing copy across channels for multiple client

Responsibilities

• Form/establish an ownable brand voice across Mercury Marine and other brands.
• Contribute creatively and strategically to evolving brand and business objectives.
• Develop messaging that fulfills brand objectives across customer journeys.
• Lead development of standout campaign concepts with cross-functional teams.
• Translate business goals into concepts that drive KPIs.
• Create copy for digital and print channels (ads, web, catalogs, brochures, POS).
• Support omnichannel marketing for B2C/B2B campaigns across channels.
• Prepare and present pitches to creative and internal stakeholders.
• Write attention-grabbing headlines based on data insights.
• Guide junior team members to uphold quality and growth.
• Review proofs for spelling/grammar per in-house style guides.
• Reach diverse marine consumers through compelling copy across touchpoints.

Skills

Brand voice development

Campaign concept development

Copywriting across channels

Mentorship of junior writers

Editing & proofreading

SEO basics

Time management

Cross-team collaboration

Portfolio demonstration

Education

Bachelor's degree or equivalent experience

Job description

Are you ready for what’s next?

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Location: Chicago IL

Workplace Category: Hybrid

Pay Range: $87,800-115,000

Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

Brunswick is looking for a Creative Lead (Copy) to join our Creative Services team serving Mercury Marine. You’ll help define the voice of a legendary brand, create conceptual creative concepts, provide mentorship to more junior writers, and get hands‑on to execute copy that brings our brand to life. You’ll also collaborate across design, web, video and production while working with the brand and project management team to deliver impactful work that benefits the business.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:

• Experience and ability in forming/establishing a unique, ownable voice for brands of varying stages of maturity
• Contribute creatively and strategically to the evolution of the Mercury Brand and business
• Critically think through project briefs and customer journey to create engaging and appropriate messaging that fulfills our brands’ objectives
• Working closely with creative and brand team members, lead the development of campaign concepts that stand out to consumers and achieve the objectives laid out in the brief
• Translates business objectives into conceptual ideas that connect with customers and drive back to KPIs
• Develop copy that engages boating, fishing, and water sports enthusiasts across digital and print channels (print ads, digital ads, web copy, catalogs, brochures, point-of-purchase displays, tradeshow displays and more)
• Knowledge of omnichannel, B2C, B2B, retail and digital marketing campaigns
• Create/contribute to pitch decks, then be prepared to present work to the creative and internal stakeholders
• Excel at writing captivating headlines built off insights and data points through various mediums and products
• Deep understanding of scriptwriting, storyboard, VO and casting processes
• Work with more junior team members to ensure work is up to standards while guiding them in their growth
• Review creative proofs for spelling, grammar, and overall quality according to our in-house style guides
• Become an expert at reaching all types of consumers in the marine industry

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:

• 8+ years of experience in an advertising/marketing agency or in-house marketing department
• Bachelor's degree in related field preferred but may be waived for candidates with relevant experience and exceptional portfolio
• Experience in collaboratively developing creative campaign concepts
• Ability to produce copy across marketing channels while flexing the tone to remain on brand, but relevant to different audience segments
• Demonstrated ability to adhere consistently to a brand’s voice and move fluidly between multiple brand voices
• Strong time management to meet tight deadlines while working on simultaneous projects
• Experience editing and proofreading according to multiple style guides with acute attention to detail
• Basic understanding of SEO keyword usage
• Portfolio that demonstrates creative marketing copy across channels for multiple client

Working Conditions:

• Hybrid, 3x per week in office

The anticipated pay range for this position is $87,800-115,000, annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location.

In addition to base pay, this position is eligible for an annual discretionary bonus.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here.

Why Brunswick:

Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards!

Next is Now!

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact [e-mail] for support.

Brunswick and Workday Privacy Policies

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: [e-mail] or 866-278-6942.

All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers. If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or [e-mail].

#Brunswick Corporation

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Brunswick Corporation participates in E-Verify as part of our commitment to a lawful and transparent hiring process. For additional information click here: https://www.brunswick.com/e-verify.