Senior Copywriter & Brand Strategy Lead

Royal Caribbean Cruises Ltd; Miami (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

Royal Caribbean Group in Miami is seeking a Lead Copywriter to drive strategic messaging and creative concepts across multiple channels. You will shape brand tone and oversee quality across designs, working with Marketing, Sales and executive leadership to ensure alignment with business objectives.

As a senior creative, you will mentor juniors, manage timelines, and ensure on-brand outputs that meet legal and origin requirements.

Qualifications

• Bachelor's degree or equivalent in Marketing, Advertising, Journalism, English or related field.
• Excellent copywriting, editing, and proofreading skills with strong grammar and punctuation.
• Portfolio demonstrating brand tone across print, digital, and non-traditional media.

Responsibilities

• Lead and direct creatives across channels with strategic concepting and copy direction.
• Review and adapt brand standards to ensure consistency across all materials.
• Present creative work to internal management and executive leadership.
• Collaborate with Marketing, Sales, Operations and Product Development to align outputs with business goals.

Skills

Copywriting

Editing

Brand voice

Strategic thinking

Communication

Education

Bachelor's degree in Marketing, Advertising, Journalism, English or related field

Tools

Microsoft Office

Job description

Royal Caribbean Group in Miami is seeking a Lead Copywriter to drive strategic messaging and creative concepts across multiple channels. You will shape brand tone and oversee quality across designs, working with Marketing, Sales and executive leadership to ensure alignment with business objectives.

As a senior creative, you will mentor juniors, manage timelines, and ensure on-brand outputs that meet legal and origin requirements.