Creative Lead Copywriter – Global Marine Brand

Brunswick; Chicago (IL); Hybrid; USD 88,000 - 115,000; Full time

Benefits offered by this job

Discretionary annual bonus

Benefits package

Hybrid work schedule

Job summary

Brunswick is seeking a Creative Lead (Copy) to join Mercury Marine's Creative Services team. You’ll shape the voice of a legendary brand, craft concepts, and mentor junior writers while delivering copy that brings our brand to life across digital and print channels.

Collaborate with design, web, video and production; translate business goals into engaging messaging; adapt voice for multiple audiences and campaigns requiring high quality, on-brand copy.

Qualifications

• 8+ years with advertising/marketing agency or in-house marketing.
• Ability to adapt voice across brand voices and audiences.

Responsibilities

• Form/establish a unique, ownable voice for brands at various maturity levels.
• Contribute creatively to evolution of Mercury Brand and business.
• Lead development of campaign concepts that stand out to consumers and hit KPIs.
• Translate business objectives into ideas connecting with customers across channels (print, digital).
• Create headlines based on insights and data points across media formats.
• Review proofs for spelling, grammar, and brand style guides.

Skills

Copywriting

Brand voice

Campaign concepts

SEO basics

Editing & proofreading

Education

Bachelor's degree

Tools

Pitch decks

Storyboard

Job description

Brunswick is seeking a Creative Lead (Copy) to join Mercury Marine's Creative Services team. You’ll shape the voice of a legendary brand, craft concepts, and mentor junior writers while delivering copy that brings our brand to life across digital and print channels.

Collaborate with design, web, video and production; translate business goals into engaging messaging; adapt voice for multiple audiences and campaigns requiring high quality, on-brand copy.