Creative Lead (Copy) — Shape a Legendary Brand Voice

brunswick; Menomonee Falls (WI); Hybrid; USD 88,000 - 115,000; Full time

Benefits offered by this job

Annual discretionary bonus

Benefits package

Hybrid 3x in office

Job summary

Brunswick is seeking a Creative Lead (Copy) to join our Creative Services team serving Mercury Marine. You will define the voice of a legendary brand, develop conceptual ideas, mentor junior writers, and hands-on execute copy across digital and print channels to engage boating and water sports enthusiasts.

In this role, you will collaborate with design, web, video and production, ensuring campaigns meet brand objectives and KPIs while maintaining a strong, ownable tone across channels.

Qualifications

• 8+ years of experience in an advertising/marketing agency or in-house marketing department.
• Ability to produce copy across marketing channels while flexing the tone to remain on brand, but relevant to different audience segments.
• Demonstrated ability to adhere consistently to a brand's voice and move fluidly between multiple brand voices.
• Strong time management to meet tight deadlines while working on simultaneous projects.
• Experience editing and proofreading according to multiple style guides with acute attention to detail.
• Basic understanding of SEO keyword usage.
• Portfolio that demonstrates creative marketing copy across channels for multiple client.

Responsibilities

• Form a unique, ownable voice for brands of varying maturity.
• Contribute creatively and strategically to evolution of Mercury Brand and business.
• Develop campaign concepts that stand out to consumers and meet brief objectives.
• Translate business objectives into conceptual ideas that connect with customers and KPIs.
• Lead junior writers and mentor them in growth.
• Review proofs for spelling, grammar, and consistency with in-house style guides.

Skills

Creative copy

Brand voice

Time management

Editing

SEO basics

Campaign concept

Portfolio

Collaboration

Education

Bachelor's degree

Job description

Brunswick is seeking a Creative Lead (Copy) to join our Creative Services team serving Mercury Marine. You will define the voice of a legendary brand, develop conceptual ideas, mentor junior writers, and hands-on execute copy across digital and print channels to engage boating and water sports enthusiasts.

In this role, you will collaborate with design, web, video and production, ensuring campaigns meet brand objectives and KPIs while maintaining a strong, ownable tone across channels.