Senior Copywriter

brunswick; Menomonee Falls (WI); Hybrid; USD 88,000 - 115,000; Full time

Benefits offered by this job

Annual discretionary bonus

Benefits package

Hybrid 3x in office

Job summary

Brunswick is seeking a Creative Lead (Copy) to join our Creative Services team serving Mercury Marine. You will define the voice of a legendary brand, develop conceptual ideas, mentor junior writers, and hands-on execute copy across digital and print channels to engage boating and water sports enthusiasts.

In this role, you will collaborate with design, web, video and production, ensuring campaigns meet brand objectives and KPIs while maintaining a strong, ownable tone across channels.

Qualifications

• 8+ years of experience in an advertising/marketing agency or in-house marketing department.
• Ability to produce copy across marketing channels while flexing the tone to remain on brand, but relevant to different audience segments.
• Demonstrated ability to adhere consistently to a brand's voice and move fluidly between multiple brand voices.
• Strong time management to meet tight deadlines while working on simultaneous projects.
• Experience editing and proofreading according to multiple style guides with acute attention to detail.
• Basic understanding of SEO keyword usage.
• Portfolio that demonstrates creative marketing copy across channels for multiple client.

Responsibilities

• Form a unique, ownable voice for brands of varying maturity.
• Contribute creatively and strategically to evolution of Mercury Brand and business.
• Develop campaign concepts that stand out to consumers and meet brief objectives.
• Translate business objectives into conceptual ideas that connect with customers and KPIs.
• Lead junior writers and mentor them in growth.
• Review proofs for spelling, grammar, and consistency with in-house style guides.

Skills

Creative copy

Brand voice

Time management

Editing

SEO basics

Campaign concept

Portfolio

Collaboration

Education

Bachelor's degree

Job description

Are you ready for what's next?

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests™," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Location: Menomonee Falls, WI

Workplace Category: Hybrid

Pay Range: $87,800-115,000

Visa Sponsorship: Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

Brunswick is looking for a Creative Lead (Copy) to join our Creative Services team serving Mercury Marine. You'll help define the voice of a legendary brand, create conceptual creative concepts, provide mentorship to more junior writers, and get hands‑on to execute copy that brings our brand to life. You'll also collaborate across design, web, video and production while working with the brand and project management team to deliver impactful work that benefits the business.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:

• Experience and ability in forming/establishing a unique, ownable voice for brands of varying stages of maturity
• Contribute creatively and strategically to the evolution of the Mercury Brand and business
• Critically think through project briefs and customer journey to create engaging and appropriate messaging that fulfills our brands' objectives
• Working closely with creative and brand team members, lead the development of campaign concepts that stand out to consumers and achieve the objectives laid out in the brief
• Translates business objectives into conceptual ideas that connect with customers and drive back to KPIs
• Develop copy that engages boating, fishing, and water sports enthusiasts across digital and print channels (print ads, digital ads, web copy, catalogs, brochures, point-of-purchase displays, tradeshow displays and more)
• Knowledge of omnichannel, B2C, B2B, retail and digital marketing campaigns
• Create/contribute to pitch decks, then be prepared to present work to the creative and internal stakeholders
• Excel at writing captivating headlines built off insights and data points through various mediums and products
• Deep understanding of scriptwriting, storyboard, VO and casting processes
• Work with more junior team members to ensure work is up to standards while guiding them in their growth
• Review creative proofs for spelling, grammar, and overall quality according to our in-house style guides
• Become an expert at reaching all types of consumers in the marine industry

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:

• 8+ years of experience in an advertising/marketing agency or in-house marketing department
• Bachelor's degree in related field preferred but may be waived for candidates with relevant experience and exceptional portfolio
• Experience in collaboratively developing creative campaign concepts
• Ability to produce copy across marketing channels while flexing the tone to remain on brand, but relevant to different audience segments
• Demonstrated ability to adhere consistently to a brand's voice and move fluidly between multiple brand voices
• Strong time management to meet tight deadlines while working on simultaneous projects
• Experience editing and proofreading according to multiple style guides with acute attention to detail
• Basic understanding of SEO keyword usage
• Portfolio that demonstrates creative marketing copy across channels for multiple client

Working Conditions:

• Hybrid, 3x per week in office

The anticipated pay range for this position is $87,800-115,000 , annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate's qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here .

Why Brunswick:

Whatever tomorrow brings, we'll be at the leading edge. A