Craft Beer Brand & Activation Lead

Breakthru Beverage Group; Las Vegas (NV); On-site; USD 90,000 - 110,000; Full time

Job summary

Breakthru Beverage Group is seeking a sales-driven professional in Las Vegas to lead craft beer portfolio development, drive brand growth, and train internal teams and customers. You will collaborate with suppliers and sales teams to craft marketing strategies, execute brand activations, and uncover new sales opportunities.

The role requires a passion for craft beer, strong industry knowledge, and relationship-building skills to elevate market presence in a dynamic beverage landscape.

Qualifications

• Bachelor's degree or equivalent training/experience.
• Minimum of 5 years in bartending/management in high-end venues or supplier experience.
• Strong written and verbal communication skills.
• Analytical with proficiency in MS Office and presentations.
• Ability to multi-task, work independently and with a team, and meet deadlines.
• Good judgement and problem-solving abilities.
• Comfort in fast-paced, high-volume environments.
• Ability to design and deliver cocktails with little notice.

Responsibilities

• Partner with sales to develop and execute beverage programs for local and national accounts.
• Manage processes and create systems for efficiency and impact.
• Provide trainings on brands, cocktails, and basic skills to accounts.
• Consult on innovation brand assessment for stakeholders.
• Maintain and enhance account relations.
• Collaborate with suppliers on marketing plans and goals.
• Work with supplier experts to deliver full-service and identify new opportunities.
• Run monthly reporting and progress reviews with managers.
• Provide weekly market trend recaps to stakeholders.

Skills

Bachelor's degree

Written and verbal communication

Analytical skills with MS Office

Multi-tasking and teamwork

Problem-solving and judgement

High-volume teamwork experience

Event/cocktail execution

Customer and sales empathy

Ambiguity management and information-g

Education

Bachelor’s degree in related field

Tools

MS Office

Presentation software

Job description

Breakthru Beverage Group is seeking a sales-driven professional in Las Vegas to lead craft beer portfolio development, drive brand growth, and train internal teams and customers. You will collaborate with suppliers and sales teams to craft marketing strategies, execute brand activations, and uncover new sales opportunities.

The role requires a passion for craft beer, strong industry knowledge, and relationship-building skills to elevate market presence in a dynamic beverage landscape.