CPG Market Growth & Partnerships Lead

The Campbell's Company; Louisville (KY); Hybrid; USD 67,000 - 92,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

401(k) with match

Paid time off

Job summary

The Market Development Lead (MDL) at Campbell's drives market growth by partnering with Independent Distributor Partners and retailers. You will build strong relationships with IDPs, store leadership, and key retailer decision makers, and use disciplined planning to adapt to changing technology, retail conditions, and consumer behavior.

Responsibilities include IDP engagement, retail development, and using data to identify opportunities, plan weekly and quarterly sales, and support item

Qualifications

• 3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor’s degree.
• Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.

Responsibilities

• Independent Distributor Partner (IDP) Engagement: Build collaborative relationships with IDPs to support customer service and identify sales growth opportunities.
• Retail Development: Deliver weekly, period, and quarterly sales plans and grow market share; identify market opportunities and share insights.
• Business Fundamentals: Use data to identify retailer needs, performance trends, and growth opportunities, and communicate them clearly to IDPs and internal partners.

Skills

Sales experience

CPG experience

Communication

Education

Bachelor's degree

Tools

Microsoft Excel

PowerPoint

Job description

The Market Development Lead (MDL) at Campbell's drives market growth by partnering with Independent Distributor Partners and retailers. You will build strong relationships with IDPs, store leadership, and key retailer decision makers, and use disciplined planning to adapt to changing technology, retail conditions, and consumer behavior.

Responsibilities include IDP engagement, retail development, and using data to identify opportunities, plan weekly and quarterly sales, and support item