Market Growth Lead: IDP & Retail Partnerships

The Campbell's Company; Columbus (OH); On-site; USD 67,000 - 92,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Disability insurance

AD&D insurance

Life insurance

401(k) with employer match

Paid time off

Holiday pay

On-site fitness center

On-site daycare

Employee store

Campbell’s Cares volunteer program

Job summary

The Campbell's Company in Columbus is seeking a Market Development Lead to drive growth by partnering with Independent Distributor Partners (IDPs) and retailers. You will build relationships with IDPs, store leadership, and retailer decision-makers, and use disciplined planning to adapt to changing conditions.

You will lead route consultations, deliver sales plans, analyze market opportunities, and coordinate distribution, merchandising, and promotions with internal teams.

Qualifications

• 3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor’s degree.
• Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.
• Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.

Responsibilities

• Build collaborative relationships with IDPs to support customer service and identify sales growth opportunities.
• Lead route consults as IDPs request; conduct optional business meetings with IDPs to understand needs, support planning, and identify growth opportunities.
• Deliver weekly, period, and quarterly sales plans and grow market share.
• Identify market opportunities and share insights with IDPs.
• Support retailer expectations by communicating, organizing, and planning targets for distribution, merchandising, promotions and key retailer events.
• Support call coverage, coordinate inventory and logistics needs, evaluate competition and shopper trends, secure incremental placements and displays, and respond to retailer concerns within 24 hours.
• Use data to identify retailer needs, performance trends, and growth opportunities, and communicate them clearly to IDPs and internal partners.

Skills

Communication

Leadership

Analytical skills

Problem-solving

MS Excel

PowerPoint

Travel readiness

Education

Bachelor's degree

Tools

PowerPoint

Job description

The Campbell's Company in Columbus is seeking a Market Development Lead to drive growth by partnering with Independent Distributor Partners (IDPs) and retailers. You will build relationships with IDPs, store leadership, and retailer decision-makers, and use disciplined planning to adapt to changing conditions.

You will lead route consultations, deliver sales plans, analyze market opportunities, and coordinate distribution, merchandising, and promotions with internal teams.