B2B Content Lifecycle & Conversion Lead

RXinsider LTD.; North Carolina; Hybrid; USD 74,000 - 126,000; Full time

Benefits offered by this job

Commute support

Employee assistance programs

Tuition assistance

Employee resource groups

Dog-friendly offices

Job summary

athenahealth is seeking a Manager, B2B Content Lifecycle & Conversion to drive full-funnel content strategy across email, web, and paid channels. You will design messaging frameworks, guide freelance writers, and collaborate with operations to optimize program performance.

The role is hybrid, requiring one day per week in the office, reporting to the Director of Content Strategy. Strong experience in healthcare tech or B2B SaaS is preferred.

Qualifications

• 5–7 years of content marketing experience with a focus on email lifecycle, landing pages, and paid content strategy in a B2B environment.
• Proven experience designing email nurture architecture and sequencing logic.
• Strong knowledge of paid media targeting and audience segmentation.
• Experience managing freelance writers and maintaining brand voice at scale.
• Ability to operate with limited creative direction and generate briefs independently.
• Preferred experience in healthcare technology or B2B SaaS environments.
• Familiarity with marketing automation platforms and web CMS environments.

Responsibilities

• Design and own the content strategy for all lifecycle email programs, including sequencing logic and CTA architecture.
• Author or direct copy at the segment, persona, and funnel-stage level, ensuring alignment with buyer intent signals.
• Partner with marketing operations and demand generation to evaluate program performance and iterate on content strategy.
• Serve as the primary content strategist for paid media programs, advising on copy and creative direction.
• Maintain and evolve content architecture for athenahealth.com conversion-focused web pages and campaign landing pages.
• Source, brief, and manage freelance writers for content assets, ensuring quality and brand voice standards.
• Analyze existing page content for funnel alignment, search visibility, and conversion readiness.
• Collaborate with web production and creative teams on content specifications before design begins.
• Develop and maintain messaging frameworks for paid creative campaigns.
• Audit and improve existing content for effectiveness and alignment with strategic goals.
• Support newsletter strategy and content execution as part of the lifecycle email program.
• Manage freelance budget and production timelines in partnership with content operations.
• Contribute to the overall content strategy and execution across various platforms.
• Advocate for necessary changes to enhance content performance and user experience.

Skills

Content marketing

Email lifecycle

Paid media

SEO

UX

Copywriting

Freelance management

Tools

Marketing automation platforms

Web CMS

Job description

athenahealth is seeking a Manager, B2B Content Lifecycle & Conversion to drive full-funnel content strategy across email, web, and paid channels. You will design messaging frameworks, guide freelance writers, and collaborate with operations to optimize program performance.

The role is hybrid, requiring one day per week in the office, reporting to the Director of Content Strategy. Strong experience in healthcare tech or B2B SaaS is preferred.