Contract Marketing Specialist

Meison; Grapevine (TX); On-site; USD 34,000 - 41,000; Full time

Job summary

Meison is seeking a Contract Marketing Specialist to support marketing operations during a transition period. You will manage CRM campaigns across email, SMS, and direct mail for our luxury apparel brands, ensuring alignment with brand calendars and inventory while handling weekly reporting and insights.

You will collaborate with merchandising, planning, and logistics teams, using Klaviyo/SFMC/Mailchimp to build and QA campaigns, and optimize timing to sustain customer engagement during the

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Fashion Merchandising or a related field.
• Experience: Proven hands-on CRM campaign execution, retention marketing, or email marketing (apparel or retail industry experience preferred).
• Demonstrated ability to step into an existing CRM function and manage platforms (Klaviyo, Salesforce Marketing Cloud, Mailchimp) with minimal ramp-up time.

Responsibilities

• Plan, manage, and execute CRM campaigns across email, SMS, and direct mail for assigned brands.
• Execute customer segmentation strategies to deliver targeted messaging that drives engagement and conversation
• Utilize AI to manage campaign builds, QA testing and campaign deployment across established email and CRM platforms
• Manage active retention programs for assigned brands to ensure continuous customer engagement during the leave period
• Maintain and monitor lifecycle automation workflows (e.g., welcome series, re-engagement, win-back, and abandoned cart journeys).
• Optimize send timing and targeting to maintain retention performance standards.
• Perform weekly analysis on key CRM performance metrics and provide weekly updates and actionable insights to track campaign success and guide short-term optimizations.
• Communicate key findings and trend insights clearly to marketing leadership.
• Collaborate with internal cross-functional teams (including merchandising, planning, and logistics) to maintain alignment between promotional calendars, brand storytelling, and target audiences.
• Partner with internal creative and ecommerce teams to coordinate marketing collateral and ensure timely execution of scheduled campaigns.

Skills

CRM campaigns

Retention marketing

Email marketing

Klaviyo

Salesforce Marketing Cloud

Mailchimp

Segmentation

Analytics

Excel

Communication

Education

Bachelor's degree in Marketing

Tools

Klaviyo

Salesforce Marketing Cloud

Mailchimp

Job description

About the role: As a Contract Marketing Specialist, you will step in and support our marketing operations during a transition period. In this interim role, you will be responsible for maintaining momentum across CRM campaign planning, management, and execution across email, SMS, and direct mail for assigned brands. You will handle weekly reporting and analysis and collaborate closely with internal partners to ensure campaign timing aligns with brand calendars and inventory levels.

What you’ll do

• Plan, manage, and execute CRM campaigns across email, SMS, and direct mail for assigned brands.
• Execute customer segmentation strategies to deliver targeted messaging that drives engagement and conversation
• Utilize AI to manage campaign builds, QA testing and campaign deployment across established email and CRM platforms
• Manage active retention programs for assigned brands to ensure continuous customer engagement during the leave period
• Maintain and monitor lifecycle automation workflows (e.g., welcome series, re-engagement, win-back, and abandoned cart journeys).
• Optimize send timing and targeting to maintain retention performance standards.
• Perform weekly analysis on key CRM performance metrics and provide weekly updates and actionable insights to track campaign success and guide short-term optimizations.
• Communicate key findings and trend insights clearly to marketing leadership.
• Collaborate with internal cross-functional teams (including merchandising, planning, and logistics) to maintain alignment between promotional calendars, brand storytelling, and target audiences.
• Partner with internal creative and ecommerce teams to coordinate marketing collateral and ensure timely execution of scheduled campaigns.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business Administration, Fashion Merchandising or a related field
• Experience:
  • Proven hands-on experience in CRM campaign execution, retention marketing, or email marketing (apparel or retail industry experience preferred).
  • Demonstrated ability to step into an existing CRM function and manage platforms (e.g., Klaviyo, Salesforce Marketing Cloud, Mailchimp) with minimal ramp-up time.
• Skills & Competencies:
  • Strong technical understanding of CRM deployment, audience segmentation, and email campaign setup.
  • Analytical capabilities with proficiency in tracking and analyzing performance metrics using Excel, Google Analytics, or CRM reporting tools.
  • Excellent communication and collaboration skills to work seamlessly across cross-functional teams.
  • Strong organizational and time-management skills with careful attention to detail.

Location: Dallas-Fort Worth, TX
Pay range: $25.00-$30.00 per hour
Contract Period: Beginning of December 2026 to End of April 2027
MEISON is a collection of high-end and luxury women’s apparel brands including Jones New York, Misook, Ming Wang, and Kasper. We focus on elevated, timeless workwear and fashions that are easy to mix-and-match and designed to help build an effortless and reusable wardrobe. Our brands are found online, through specialty boutiques, and in stores with our various retail partners such as Neiman Marcus, Saks 5th Avenue, Nordstrom, Bloomingdale’s, and Dillard’s.

We interview only applicants who complete the Culture Index survey. After you apply, you’ll receive an email with the survey link.