Content Strategy & Operations Lead

Inspire Brands, Inc.; Atlanta (GA); Hybrid; USD 120,000 - 150,000; Full time

Job summary

Inspire Brands, Inc. seeks a Manager of Content Strategy & Operations to lead content strategy and operations across owned web and app experiences.

You will establish portfolio-wide standards, govern processes, and collaborate with cross-functional teams to improve guest discovery, ordering progression, conversion, and brand consistency. Role requires onsite work four days per week and a minimum 4-year degree with 5+ years in related fields.

Qualifications

• Required 4-year degree or equivalent in a relevant field or similar experience.
• 5+ years in digital content strategy, content operations, ecommerce, content management, digital marketing, or related field.
• Experience leading complex content workflows and cross-functional delivery across web and/or app experiences.
• Experience partnering with SEO specialists/agencies and working with an enterprise CMS (Contentful or similar).
• Experience in QSR, restaurant, hospitality, low-SKU retail, multi-brand, franchised, or comparable digital environments.

Responsibilities

• Establish and improve digital content intake, prioritization, editorial planning, approval, publishing, QA, and post-launch validation processes.
• Create playbooks, templates, guardrails, and lifecycle standards for content hierarchy, calls to action, navigation, merchandising, promotional content, freshness, reuse, localization, and archival.
• Partner with Brand Marketing, Digital Retail, Product, UX, Analytics, Menu, Technology, Legal, accessibility, and delivery teams to translate business and guest needs into scalable content requirements.
• Build a structured optimization practice using analytics, guest behavior, testing, and post-launch learning to improve engagement, ordering progression, and conversion.
• Coordinate with SEO practice and SEO/GEO agency to translate approved strategies and briefs into publishing plans and CMS requirements.
• Guide CMS workflows and platform improvements, train cross-functional partners, and establish operating expectations across U.S. and international resources while maintaining legal, privacy, security, accessibility, and brand requirements.

Skills

Content strategy

Content operations

Ecommerce

Content management

Digital marketing

Analytics

SEO

CMS governance

Cross-functional collaboration

Communication

Education

4-year degree or equivalent

Tools

Contentful CMS

Job description

The Manager- Content Strategy & Operations will lead content strategy and operations across Inspire Brands owned web and app experiences. This role establishes portfolio-wide standards and practical governance, coordinates cross-functional content planning and publishing, and uses performance data and testing to improve guest discovery, ordering progression, conversion, and brand consistency.

RESPONSIBILITIES

• Establish and improve digital content intake, prioritization, editorial planning, approval, publishing, quality assurance, and post-launch validation processes.

• Create practical playbooks, templates, guardrails, and lifecycle standards for content hierarchy, calls to action, navigation, merchandising, promotional content, freshness, reuse, localization, and archival

• Partner with Brand Marketing, Digital Retail, Product, UX, Analytics, Menu, Technology, Legal, accessibility, and delivery teams to translate business and guest needs into scalable content requirements

• Build a structured optimization practice using analytics, guest behavior, testing, and post-launch learning to identify and prioritize improvements to engagement, ordering progression, and conversion

• Coordinate with the internal SEO practice and SEO/GEO agency to translate approved strategies and content briefs into publishing plans, CMS requirements, and consistent execution across brands

• Guide CMS workflows and platform improvements, train cross-functional partners, and establish clear operating expectations across U.S. and international resources while maintaining legal, privacy, security, accessibility, and brand requirements

* This position is required onsite 4 days per week, typically Monday- Thursday

EDUCATION QUALIFICATION

Required Minimum: 4 yr degree in a relevant field or equivalent experience, such as Communications, Marketing, Digital Experience, Business, Information Systems, or Engineering.

EXPERIENCE QUALIFICATION

• 5+ years of experience in digital content strategy, content operations, ecommerce, content management, digital marketing, or a related field

• Experience leading complex content workflows and cross-functional delivery across web and/or app experiences.

• Demonstrated experience using analytics, guest behavior, testing, or conversion data to inform content recommendations and priorities

• Experience partnering with SEO specialists or agencies and working with Contentful or a similar enterprise CMS is preferred

• Experience in QSR, restaurant, hospitality, low-SKU retail, multi-brand, franchised, or comparable digital environments is preferred

REQUIRED KNOWLEDGE, SKILLS, OR ABILITIES

• Strong understanding of content strategy, content operations, ecommerce journeys, conversion principles, and CMS governance

• Ability to translate business, brand, guest, SEO/GEO, UX, analytics, and technology inputs into clear requirements and scalable standards

• Ability to interpret content and funnel performance, identify practical opportunities, and communicate clear recommendations

• Strong collaboration, written communication, organization, attention to detail, and judgment across competing priorities

• Ability to work independently in ambiguity, establish new operating practices, influence dotted-line resources, and simplify execution across brands

ROLE STRUCTURE

This role currently oversees 2-3 direct reports

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.