Chief Digital Content & Social Strategy

SH Group Operations, L.L.C.

Town of Florida (NY)

On-site

USD 140,000 - 190,000

Full time

14 days+

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Job summary

Starwood Hotels are seeking a Director of Digital Content & Social Media to lead strategy across social, website, app, and email marketing. You will oversee content from ideation to publication, manage CMS-driven updates, and ensure editorial voice aligns with brand across blogs and campaigns.

You'll build and mentor a high-performing team, partner with brand marketing, CRM, and property teams, and drive guest engagement through data-informed content decisions and scalable processes in a premium

Qualifications

Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.
10+ years leading digital content, social media, and integrated marketing for luxury/hospitality brands.
Experience managing agency partners and external vendors.

Responsibilities

Develop and lead overarching digital content strategy across social, websites, email, mobile platforms, and emerging channels.
Establish governance standards for editorial, creative, and content across brands and properties.
Mentor and develop a high-performing team responsible for social media, email marketing, and digital content.
Oversee agency partners and vendors, providing strategic direction and performance feedback.
Collaborate with Brand Marketing, PR, Influencer Marketing, and property teams to drive integrated campaigns.